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August 7, 8, 9, 10, 1975
San Antonio, Texas
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The University of Texas at San Antonio
INSTITUTE OF TEXAN CULTURES
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No matter how different or divergent our ancestry, we are all Texans, with a common bond in our past and a common
stake in our future. This is all the UTSA Institute of Texan Cultures ever had to say, and the Texas Folklife Festival
seems to be a good way to say it.
R. Henderson Shuffler
Executive Director, 1967-1975
TRADITIUftAL
•NO·RAIN" BRICK
CfJNTNIIJIJTE/J BY
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Satt. tu\tottioJon~rvatiOtt Sodet~
REPORT-1975 TEXAS FOLKLIFE FESTIVAL
"It, of course, is a madness but what must be remem­bered
is that the madness has a serious purpose: To
perpetuate, to honor, to celebrate Texas' ethnical melt­ing
pot cultures and pioneer skills ...
"So the madness is a renaissance block party, a kind of
dithyrambic saturnalia with arm wrestling and Wendish
pickled figs. A stewpot jubilee for which Chinese egg
rolls and blackeyed peas, Filipino bamboo dances and
Scottish bagpipes, corn shuck dolls and domino games
are steeped and stirred into a tasty, almost hallucinatory
brew for the 100,000 folks smothering the grounds."
-Excerpt from a forthcoming feature in Vista USA by
Jerry Flemmons, Ft. Worth Star-Telegram
HELLO SUNSHINE!
The fourth annual Texas Folklife Festival, Aug. 7-10, was lit­erally
swept into a fun-packed four-day party mood-free of
rain-by a costumed delegation of Nederland Dutch who o­pened
the state party by sweeping the sidewalk of the Insti­tute
of Texan Cultures ... a Dutch custom retained from the
"old country" dating to medieval times when young maids
swept the street before any parade or festival.
Dutch boys carried a banner saying: "Prettigen EnZonnigen
Seestdagn voor het Volks Feest," meaning "Happy and Sunny
Days for the Folk Festival," and they were.
Perhaps it was the good luck from the "No Rain" brick pre­sented
on behalf of the San Antonio Conservation Society's
"Night in Old San Antonio" or because State Harp and Sham­rock
Society members "talked to the wee people" daily, pray­ing
for good weather.
Could have been the stirring mariachi music of Jose
Morante's "Los Conquistadores" or the benediction of Boss
Cajun W. T. Oliver, of Port Arthur, that sent the bad weather
of past festivals fleeing.
Or, just the fact the management moved the special event up
a month from rainy September to sunny August. Whatever it
was-Mr. Rainman stayed away, and everyone else had an op­portunity
to enjoy the greatest festival yet.
The efforts of the 26 ethnic groups were rewarded by the in­terest
shown in what each offered as over 102,600 persons
were on the grounds August 7-10, 1975.
DATES SET FOR 1976 BICENTENNIAL FESTIVAL
The fifth annual Texas Folklife Festival will be held Aug.
5-8, 1976. In the Bicentennial spirit, it promises to be a
"whooper-doo."
MUCH NEW AND FREE IN 1975
The Texas Folklife Festival is the greatest involvement of
ethnic-cultural groups staged by a state anywhere in the
nation-so huge, it takes 6,000 Texans to produce it. Much was
new. Yugoslav and Filipino Texans joined the fun for the first
time adding different foods, games, and dances. The Dallas
Inter-tribal Council represented 15 Indian nations. Belgian
Texans achieved a great objective-involvement of their
young people in traditional Belgian games and contests (from
climbing the "Mast" to "Kuipen Stecken," the festival version
of a free shower bath-not to overlook the gleeful mess of a
Belgian Rice Pudding Contest!).
Most food groups were costumed and took pride in decorat­ing
their booths and added 15 food-preparation demonstrations
for visitors. Many taste treats were free to the public: cookies
baked with coon oil to bread baked in coffee cans to W endish
figs.
Art and Craft demonstrators were so frantic to comply with
the requirement to spend all four days demonstrating that
some of them by Sunday were tearing up their works and
starting all over again.
There was greater opportunity for audience participation.
Visitors learned folk dances of Cajuns, Germans, Czechs, Leb­anese
and Filipino Texans. They could fire the pioneer weap­ons
of the Alamo Muzzle Loaders or learn to whittle at the Fes­tival
Whittlin' School. Drawing high praise were the many ac­tivities
in the Children's Barnyard and Grandpa's Tool Shed
and at special exhibit areas: the Log House, Cane Mill, coon
processing, as well as the antics of the many outstanding
storytellers.
Old favorites continued in popularity: arm wrestling, sliding
down the hills, buckin' barrel rides, railroad spike driving, wa­termelon
seed spitting, corn shuckin', and Cajun crawfish
races.
Each day there was fun for all ages, especially children, with
three dozen games and contests. New for 1975 were Chicken
Flying Contests, Italian Bocci, and Filipino checkers played
with seashells.
Some 1,500 performers provided constant, free entertain­ment
on seven stages all four days causing visitors to say, "It's
more than you can see, taste, or hear!"
Improvements included better scheduling of entertainment,
more efficient use of lighting and electricity to conserve
energy, an economical park and ride service from Wonderland
Shopping Center to the festival to supplement the popular free
downtown shuttle bus system, expanded advance ticket sales
and physical ground improvements-installation of drainage
systems and gravel walkways and additional audience shade.
Improvements planned for 1976 include reseeding of the berm,
erection of protective guardrails and walkways, and more
shade.
STATEWIDE COMMUNITY SUPPORT
Rallying support were civic and business leaders who se­cured
necessary services and goods and the San Antonio Hotel
and Motel Associations who provided rooms for participants
that permitted the festival to house out-of-Bexar County parti­cipants
and to invite Texans from 130 towns ..
BICENTENNIAL IMAGE GROWS
The festival's national recognition as a bicentennial model
grew and with it increased convention business and more bus
tour groups.
Representatives of 300 Texas communities were invited to a
statewide Bicentennial conference in San Antonio. ARBC Tex­as
Director Gene Brownrigg of Arlington stated: "The confer­ence
is being held in conjunction with the Texas Folklife Festi­val
so that the participants may be afforded the opportunity of
attending a major Bicentennial event which represents the
great cultural diversity of the State of Texas."
Ken Ragsdale, Director of Educational Services, Texas
State Historical Society in Austin, set the dates of the Junior
Historian-Webb Society-History Awareness Workshop in San
Antonio to mesh with the festival, explaining:
"It will be possible for teachers and students from all areas
of the state to plan a weekend itinerary to include both
events-an excellent way to prepare for the new school year."
Promoting the Festival in their national newsletter that
went to every rural carrier in the U.S. were: David L. Konop,
president, Junior Rural Carriers Association, Oshkosh, Wis­consin,
and Ray C. Eckermann, president, Texas Rural Letter
Carriers Association. The National Rural Carriers A::.sociation
Convention in San Antonio was timed so members might at­tend
the festival.
Among those arranging bus tours to the festival were: Lois
McHargue, busing in members of the Midland Museum of the
Southwest; N. B. Ballard, festival ambassador, Baytown, help­ing
the Lee County College Continuing Education program
bring 90 senior citizens for two nights of fun; and the Cajun
Festival Committee, Port Arthur, and the Nederland Chamber
of Commerce chartering a cruiser for golden triangle citizens
to attend.
SPREADING THE WORD
Support and impact of a state festival depends to a large de­gree
on media exposure from newspapers, magazines, televi­sion,
radio, and other communications sources. The festival
enjoyed continued support of column comments, editorials,
news reports and travel articles that reached as far away as
Hamburg, Germany (PETRA magazine) and into the Canadian
travel market (coverage in the Toronto Star and Le Magazine
Que 'Becois Actualite, the leading French language magazine in
Montreal).
Pre-festival interviews and press kits went to representa­tives
of National Geographic magazine, The Christian Science
Monitor, the Toronto Star, Holiday magazine, and the United
States Information Agency and U. S. Department of Com­merce,
U. S. Travel Service.
Festival articles or listings in Calendars of Events appeared
in over 21 state, national, and foreign publications including
Woman's Day (7 million circulation), Progressive Farmer (1.7
million), Southern Living, (1.1 million), Travel, Travel Trade,
and Texas Highways.
Thirty-eight Texas TV stations used the public service spots
produced by Glenn, Bozell and Jacobs, supplemented by live
interviews, on-the-scene filming and taping for repeat expo­sures.
Television crews filming the 1975 festival came from
Texas and Louisiana: KPRC-TV, Houston; KTVV-TV,
KTBC-TV and KVUE-TV, Austin; KCAJ-TV, Port Arthur;
KDFM-TV and KBMT-TV, Beaumont; KSAL-TV, Shreveport,
and WRBT-TV, Baton Rouge.
All local stations gave news and interview time to the festi­val
prior to opening day. For the opening, KENS-TV brought
its mini-cam on the grounds to tape its Sunday "30 Minutes"
show (narrated by Sara Lee Kessler). !\MOL-TV brought its
cameras for a live remote with Martha Buchanan. KSAT-TV
covered the opening and all four days with news film and sent
Larry Johnson for information for his Thursday night com­mentary
on the 10 p.m. news. KWEX-TV also gave special
news coverage and filming to its Spanish-speaking audience all
four days.
Columnists and writers covered the 1975 festival for
Progressive Farmer, Odyssey, the International Travel News
Service, Vista USA, and both UPI and AP. Friendly relations
south of the border will result from visits by members of the
Mexican media and the Mexican Government Tourist Bureau.
San Antonio dailies ran entertainment schedules with bus
routes, site maps and other helpful guides in assisting the pub­lic
to find its way to the festival.
Newspapers representated at the festival, or known to have
run preopening articles, were: Austin American Statesman,
Bandera BuUetin, Baytown Sun, Beaumont Enterprise,
Beaumont Journal, Big Spring Herald, Boerne Star, Bowie
News, Center Champion, Dallas Morning News, DeSoto
Journal, Eldorado Success, Fredericksburg Radio Post, Fred­ericksburg
Standard, Gilmer Mirror, Houston Chronicle,
Houston Post, Karnes City Citation, Kilgore News Herald,
Lackland Talespinner, Lancaster Leader, Lavaca County Tri­bune
Herald, Lockhart Post Register, Longview Morning
Journal, Greater Longview Post, McAllen Monitor, Midland
Reporter-Telegram, Northside Recorder, Pasadena News
Citizen, Pleasanton Express, Port Arthur News, Port Neches
Mid-County Chronicle Review, Saint Jo Tribune, San Angelo
Standard Times, San Antonio Express, San Antonio News,
San Antonio Light, San Antonio Patriot, Seguin Enterprise,
Shreveport Times, Texas Observer (Austin), Waco Herald­Tribune,
Universal City Herald, and Wharton Journal Specta­tor.
"Festival Time in Texas" (16mm film by the State Depart­ment
of Highways and Public Transportation) has been
screened 158 times since its initial release in April and the es­timated
total viewers through August 31, 1975 have been
606,829. Most of those viewers resulted from television broad­casts,
according to Richard H. Pierce, Manager, Travel Deve­lopment.
A free print of the 15-minute travelogue, suitable for
TV or club viewing, is available by writing Box 5064, Austin,
Texas 78763. 30-day notice preferred.
CONCLUSION
The festival is dedicated to the idea that every Texan, re­gardless
of origin, should have reason to be proud of what he
is. We believe that the festival has shown again that it is the
single most effective means we have found to tell the story of
our Texan diversity and to create more understanding and
good will between elements in our population. It adds a living
dimension to the Institute program.
When people of all kinds come together to have fun and
share their special foods, music, dances, and ceremonies, an
ideal environment is created that enhances mutual under­standing.
No visitor, experiencing this, can escape the basic
message of the healthy diversity of our people and of the real
_pleasure to be gained from learning more about each other.
"One day of the festival will make any Texan who is
down in the dumps or in the dog-days doldrums glad he's
a Texan.
"One thing is for sure: if you've never been and if you
go, then you'll appreciate your neighbor more, tegard­less
of his race, creed or color."
- "Texans Come in Many Kinds and Hues" by Sam
Gerald, Harlingen Valley Morning Star, July 27, 1975
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APPENDIX I
PARTICIPANTS
Some 6,000 participants from 130 towns contributed their
time and talent to the fourth annual Texas Folklife Festival.
We list only organizations or directors of programs where they
worked as a group.
STAGE MANAGERS AND PROGRAM COORDINATORS
A. W. "Tex" Schofield, San Antonio; Robert "Yellow Dog"
Marsh, San Antonio; W. T. Oliver, Port Arthur; Willie Cham­pion,
San Antonio; Ed Karam, San Antonio; E. W. Woody
Woodrome, Nederland; Preston Woodrome, Freeport; Robert
Thonhoff, Fashing; Chuck Schwartzkopf, Wharton; John
Penick, Fredericksburg; Larry White, San Antonio; Dr. Law­rence
Franks, Austin; Cindy Sherrell, Austin.
COLORFULCHARACTERSANDSTORYTELLERS
Bob Ramsey, Wild Animal Calls, Hunt; Virge T. "Cowboy"
Williams, Cow and Hog Dogs, Navasota; Bob Murphey, Hu­morist,
Nacogdoches; Hondo Crouch, Imagineer, Luckenbach;
Charly McTee and James S. Keeton, Fishin', San Antonio; 0.
D. LaBove, Cajun Champion Duck and Goose Caller, Sabine
Pass; Spot Baird and Dick Potter, Possumology, Gilmer;
Jethro Holmes, Ox Driver, Woodville; Tumbleweed Smith,
Texas Tales, Big Spring; Delbert Teutsch, Loghouse Histori­an,
Nacogdoches; Jim Williams, Storyteller, Squarehouse
Museum, Panhandle.
SPECIAL AREAS
Pioneer Grist Mill: Cornmeal, stone ground at Grist Mill,
used to make hush puppies at nearby booth; R. K. Wimberley
Family, Austin.
Pioneer Cane Mill and Syrup Cooker: Cane crushed in mill
and juice cooked into old-time molasses; Jerry Young, Devine;
Mule Skinner, Travis W. Kuykendall, Zapata; Jack and Jill
(Mules), Yancey Barnhart, Pearsall.
Texas Herbs: Rocco and Barbara Avery, Helotes, explained
the medicinal properties of Texas Herbs.
Frio County Peanut Specialties: Peanut butter made at the
Festival, hot chili pepper peanuts, roasted and candied pea­nuts,
and peanut brittle by Frio County peanut lovers; Pearsall
Women's Civic Club, Vera and Yancey Barnhart, chairmen.
Honey Hut: Bee Keepers Association handled live bees arid
offered fresh honey samples; Elbert E. Youngblood, Sr.,
director, Pearsall.
Pioneer Log House Raisin': Thirty men, women and children
from eight counties worked on the Log House; Arnold S.
Griffin, director, Devine; Chimney builders, Cecil Overstreet
and Clifton Warden, Kountze; Axe men, John G. Harper,
Henderson, and Bill Clark, Central Heights; Shingle splitter,
Don Vogel, Stonewall.
Grandpa's Tool Shed: Children taught to hammer, rive
boards and use a hand plane; John Corner, Cuero.
Children's Toyland: Children's play area with obstacle races,
see-saws, folk posters and painting, soap bubbles; Shirley Bur­nett,
Kerrville, Betty Yoakum, Brenham, directors.
Indian Village: Tomahawk throwing, flutes, dugout building,
teepees and Buffalo ceremony; Rocky Stallings, director.
Texas Bar Six Bicentennial Wagon: Bicentennial Wagon
preparing to make the trip from Lexington, Texas to Valley
Forge, Pennsylvania; Bill Davis, foreman; Darrell Meyers,
wagon boss; Lawrence E. Watson, trail boss.
Brush Arbor Ice Cream: Old-fashioned ice cream served
from a Brush Arbor constructed by the Turtle Creek Optimist
Club; Jim Tsakopulos, chairman, San Antonio.
Cattle Drive Corral: Barbecue, biscuits and beans served
from a Chuck Wagon, representing the Texas Cowboy Re­union,
Stamford; Sourdough bread demonstration by Richard
Bolt, camp cook, Pitchfork Ranch, Guthrie; Clifford Teinert,
director, Albany.
Chili: Served by the Republic of Texas Chilympiad, San
Marcos; L. E. DuPont, chairman, San Marcos.
East Texas Yamboree of Gilmer Pie Booth: Yam pie and pie­baking
demonstrations by Bernice White, Lois Eyman, Janet
Ingram, and Runelle Stembridge; Mrs. Don Smith, chairman,
Gilmer.
Bread-Baking Demonstration: Dr. John Hale and Col.
Richard Roerig, San Antonio, baked their special bread and
gave away samples.
Fried Rattlesnake: Preparation demonstrated by Mrs. Nan
Herndon and Aurora Herndon, Aransas Pass.
Cooking with 'Coon Oil: Demonstration by Mrs. Max Deike,
Kerrville.
ETHNIC PARTICIPATION
ANGLO
Soloists: Joe Bowman, Fast Draw and Precision Shooting,
Houston; A. Glenn Myers, Folk Musician and Singer, Washing­ton-
on-the-Brazos; Estelle Ricard, Pleasanton.
Gospel Singers: Singing Harris Family, Lufkin; Texas Am­bassadors,
Lufkin; The Kullenbergs, Austin; Woodrome Fami­ly,
Nederland and Freeport.
Musicians and Performers: '29 Club, Fox Hunt Follies, Cen­ter;
Devine Music Makers, Devine; Bluegrass Kindolks, Tus­cola;
East Texas String Ensemble, Nacogdoches; Hickory,
Houston; McCullough Saw Company, Stonewall; State Cham­pion
Fiddlers, E. J. Hopkins, Parvin Hoffman, Clifford Fryer,
Ingersoll Manning, Harm Manning, Dick Puckett and James
Mature, Hallettsville Fiddler's Frolic; Tennessee Valley Au­thority,
San Antonio.
Square Dancers: Sponsored by the Alamo Area Square and
Round Dance Association, Leonard Lines, president; Kalico
Kickers, Tape Worms, Astro Twirlers, Dudes and Dolls, Circle
and Star, Belles and Beaus, Grand Squares, Quadrangle
Squares.
BELGIAN
Games: Belgian Bolls, Mast, Kuipen Stecken (shower bath),
and Rice Pudding Contest; Members of the San Antonio Bel­gian
Community, Miss Cynthia Van de Walle, chairman.
Arts and Crafts: Crochet, afghans, pillows and aprons
demonstrated by Mrs. Lorraine Van de Walle, Irma Van de
W aile, Hortense Persyn, San Antonio.
CHINESE
Fortune cookies, egg rolls, Jasmine and ooloong tea; Chinese
script writing; Chinese Community, Mrs. Mary Eng, director,
San Antonio.
CZECH
Musicians and Dancers: San Antonio Czech Choral Group,
Don Netek, director, San Antonio; Edward J. Kadlecek, Jr.
Family, New Braunfels; Gene and the Westerners, Halletts­ville;
The Hoboes, Hallettsville; Moravian Beseda Dancers,
Czech Folk Dance Club from the Czech Festival Committee,
Mrs. Helen Oates, director, Dallas.
Food: Kolaches , Klobasnicky and pivo; Hallettsville Czechs,
Tommie Grahmann and Gibby Gerdes, chairmen.
DANISH
Cheese, wine, pastries and a smorrebrod e kaffe; Alamo
Danish Society, Arne Klendshoj and Mike McMahon, chair­men,
San Antonio.
DUTCH
Entertainers: De Nederlands Dochters en Hun Moeder Mol­ly,
Molly Beenan, director, Nederland.
Demonstration of painting miniature wooden shoes by Molly
Beenan, Joanna Lee Morgan and Dotty Rylands, Nederland.
Five varieties of koekjes (cookies); Speaking Dutch at booth:
John Vandenberg, Helen Bodemuller, Christine Stappers;
Mrs. Jack Fleming, director, Nederland.
ENGLISH
Sausage rolls and English Dart games; British Sporting
Club, Bob Marsh, director, San Antonio.
FILIPINO
Dancers: Laredo Bayanihan Dancers, Bien Lijauco, Jr., di­rector,
Laredo; Mabuhay Dancers, Lillian Reyes, director, San
Antonio.
Visitors learned Tinikling (Bamboo dance) at Lillian Reyes's
dancing school.
Games: Sipa (kicking game), sunka (shell game), holen
(marbles) and petintero (touch football); Mrs. Prudencio
Mendoza, chairman, San Antonio.
Food: Lumpia, Inihaw and puto; Filipino Americans in San
Antonio, Dr. Cesar Tremulo, president; Mrs. Peter R. Crisos­tomo,
food chairman; Gervacio T. Reyes, assistant.
FRENCH ALSATIAN
Entertainers: Buck Schirmer, Accordionist, Castroville;
Castroville Oompah Band.
Food: Paresa and Alsatian sausage; St. Louis Day Celebra­tion;
Mr. and Mrs. Charles Suehs and Bill Stege, chairmen,
Castroville.
FRENCH CAJUNS
Entertainment: Cajun Crawfish Races; Duck and Goose
Calling; Fais-do-do (street dancing) demonstration; Allen Thi­bodeaux
and His French Ramblers, Groves.
Food: Shrimp E'Toufee, graton (cracklin'), hot links, corn­on-
the-cob, and dirty rice; Port Arthur Cajun· Festival; W. T.
Oliver, director, Port Arthur.
GERMAN
Musicians and Dancers: Boerne Village Band, Bergesfest,
Boerne; Bunny Brass Band, Easter Fires Pageant, Fredericks­burg;
Die Berguagabunden (The Mountain Vagabonds),
Houston; Der Sauerkrauts, Humble; Luckenbach Junior High
School Oompah Band, Fredericksburg; Wurst Opa Band,
Wurstfest, New Braunfels; Die Rathkamp Tanzerin, Mrs.
Monroe Rathkamp, director, Houston; Hermann Sons Polka­teers,
Mrs. Albert Stieler, coordinator, San Antonio; Cameron
German Folk Dancers, Charles Kunz, director, Cameron.
Pioneer Sausage Demonstration by Sonny and Devona
Grobe, Alfred Grobe, Fredericksburg.
Kendall County Community: Demonstration of kraut and dill
pickle-making, quilting, tatting, crochet; Alvin Sueltenfuss and
Mrs. Alice Gerfers, directors, Boerne.
Food: Wurst-on-a-stick, German potato salad, sauerkraut,
apple strudel and smoked sausage; Wurstfest, Mike Dietert,
director, New Braunfels.
GREEK
Folk dances by Kali Parea (The Good Crowd), Linda Kataca-los
Peterson, director.
Food: Souflaki and pastries; San Antonio Greek Funstival;
Luke Postolos, chairman, San Antonio.
INDIAN
Demonstration of silversmithing, rug making and bead
work; Dancers and Drummers; Dallas Inter-Tribal Council,
Mrs. Bernice Johnson, director, Dallas.
IRISH
Entertainers: E.I.R.E. Dancers, Frank Reidy, director,
Houston.
Display of Waterford crystal and hand-cut Waterford glass­ware,
Beleek china and historic artifacts, Dr. Sean Burke, San
Antonio.
Food: Irish stew prepared at Festival and served with home­made
bread; Demonstration of potato pancakes cooked on a
griddle; Harp and Shamrock Society of Texas, Joe Corcoran,
president, San Antonio; AI Mogavero, general chairman, San
Antonio.
ITALIAN
Food: Meatball sandwiches; Demonstrating of pizza-making;
Christopher Columbus Society Ladies Auxiliary, Mrs. Victor
L. Pisano, director, San Antonio.
Games: Bocci played and refereed by Montague County Ital­ians;
Tony Fill Fenoglio, director, Montague.
JAPANESE
Entertainment: Irene Stephan, Dancer, McAllen; Demon­stration
of Origami (paper craft) by Yayoi Beard, San Antonio;
Brush lettering by Sakae Ogama, San Antonio.
Food: Teriyaki, yakitori and rice; Japanese Texans from San
Antonio, Rio Valley Valley and Houston, Sydney Sako, direc­tor,
San Antonio.
JEWISH
Entertainment: Jewish Community Center Folk Singers and
Dancers.
Food: Bagels, lox and cream cheese, honey cake, cheese
cake, noodle kugel, potato knishes and mandel brot; San
Antonio Jewish Community Center, Mrs. Gloria Seitzman,
chairman.
LEBANESE
Entertainment: Ameleb Club Dancers, San Antonio; Tanya
Michele Zwan, Dancer, Tyler.
Food: Shishkabob, cabbage rolls, baked knibbe (meat loaf),
taboulee (health salad), meat fingers, sambuski and spinach
pies; San Antonio Ameleb Club, Ed Karam, chairman.
MEXICAN
Entertainers: Los Conquistadores, Jose Morante, director,
San Antonio; Tomas Band, San Antonio.
Arts and Crafts: Demonstration of making Pinatas by Mrs.
Guadalupe de Pena, San Antonio, and Paper flowers by
Carmen Ortiz, San Antonio; Bonifacio Solis, Jeweler.
Food: Mexican Market served chalupas, tortas and a variety
of tacos, including tacos de barbacoa with aguas frescas and
snow cones; Organizations represented included SANYO,
Mexican American Business and Professional Women's Club,
IMAGE, inc., West Side Boy's Club Mothers Club, Southwest
Migrant Association, Project SER and LULAC; Julian F. Ro­driguez,
coordinator, San Antonio.
NEGRO
Entertainers: Bongo Joe, Steel Drum Artist, San Antonio;
---~---Something for Everyone. ... .------
Folk Fest Makes Good Its ProiJiise
JREATEST Folklife Festival ever! An ~timatedJ00;009 · weather again. It was a day !or just relaxing sliding doWn grM
DANISH
Cheese, wine, pastries and a smorrebrod e kaffe; Alamo
Danish Society, Arne Klendshoj and Mike McMahon, chair­men,
San Antonio.
DUTCH
Entertainers: De Nederlands Dochters en Hun Moeder Mol­ly,
Molly Beenan, director, Nederland.
Demonstration of painting miniature wooden shoes by Molly
Beenan, Joanna Lee Morgan and Dotty Rylands, Nederland.
Five varieties of koekjes (cookies); Speaking Dutch at booth:
John Vandenberg, Helen Bodemuller, Christine Stappers;
Mrs. Jack Fleming, director, Nederland.
ENGLISH
Sausage rolls and English Dart games; British Sporting
Club, Bob Marsh, director, San Antonio.
FILIPINO
Dancers: Laredo Bayanihan Dancers, Bien Lijauco, Jr., di­rector,
Laredo; Mabuhay Dancers, Lillian Reyes, director, San
Antonio.
Visitors learned Tinikling (Bamboo dance) at Lillian Reyes's
dancing school.
Games: Sipa (kicking game), sunka (shell game), holen
(marbles) and petintero (touch football); Mrs. Prudencio
Mendoza, chairman, San Antonio.
Food: Lumpia, Inihaw and puto; Filipino Americans in San
Antonio, Dr. Cesar Tremulo, president; Mrs. Peter R. Crisos­tomo,
food chairman; Gervacio T. Reyes, assistant.
FRENCH ALSATIAN
Entertainers: Buck Schirmer, Accordionist, Castroville;
Castroville Oompah Band.
Food: Paresa and Alsatian sausage; St. Louis Day Celebra­tion;
Mr. and Mrs. Charles Suehs and Bill Stege, chairmen,
Castroville.
FRENCH CAJUNS
Entertainment: Cajun Crawfish Races; Duck and Goose
Calling; Fais-do-do (street dancing) demonstration; Allen Thi­bodeaux
and His French Ramblers, Groves.
Food: Shrimp E 'Toufee, graton (cracklin'), hot links, corn­on-
the-cob, and dirty rice; Port Arthur Cajun· Festival; W. T.
Oliver, director, Port Arthur.
GERMAN
Musicians and Dancers: Boerne Village Band, Bergesfest,
Boerne; Bunny Brass Band, Easter Fires Pageant, Fredericks­burg;
Die Berguagabunden (The Mountain Vagabonds),
Houston; Der Sauerkrauts, Humble; Luckenbach Junior High
School Oompah Band, Fredericksburg; Wurst Opa Band,
Wurstfest, New Braunfels; Die Rathkamp Tanzerin, Mrs.
Monroe Rathkamp, director, Houston; Hermann Sons Polka­teers,
Mrs. Albert Stieler, coordinator, San Antonio; Cameron
German Folk Dancers, Charles Kunz, director, Cameron.
Pioneer Sausage Demonstration by Sonny and Devona
Grobe, Alfred Grobe, Fredericksburg.
Kendall County Community: Demonstration of kraut and dill
pickle-making, quilting, tatting, crochet; Alvin Sueltenfuss and
Mrs. Alice Gerfers, directors, Boerne.
Food: Wurst-on-a-stick, German potato salad, sauerkraut,
apple strudel and smoked sausage; Wurstfest, Mike Dietert,
director, New Braunfels.
GREEK
Folk dances by Kali Parea (The Good Crowd), Linda Kataca-los
Peterson, director.
Food: Souflaki and pastries; San Antonio Greek Funstival;
Luke Postolos, chairman, San Antonio.
INDIAN
Demonstration of silversmithing, rug making and bead
work; Dancers and Drummers; Dallas Inter-Tribal Council,
Mrs. Bernice Johnson, director, Dallas.
IRISH
Entertainers: E.I.R.E. Dancers, Frank Reidy, director,
Houston.
Display of Waterford crystal and hand-cut Waterford glass­ware,
Beleek china and historic artifacts, Dr. Sean Burke, San
Antonio.
Food: Irish stew prepared at Festival and served with home­made
bread; Demonstration of potato pancakes cooked on a
griddle; Harp and Shamrock Society of Texas, Joe Corcoran,
president, San Antonio; Al Mogavero, general chairman, San
Antonio.
ITALIAN
Food: Meatball sandwiches; Demonstrating of pizza-making;
Christopher Columbus Society Ladies Auxiliary, Mrs. Victor
L. Pisano, director, San Antonio.
Games: Bocci played and refereed by Montague County Ital­ians;
Tony Fill Fenoglio, director, Montague.
JAPANESE
Entertainment: Irene Stephan, Dancer, McAllen; Demon­stration
of Origami (paper craft) by Yayoi Beard, San Antonio;
Brush lettering by Sakae Ogama, San Antonio.
Food: Teriyaki, yakitori and rice; Japanese Texans from San
Antonio, Rio Valley Valley and Houston, Sydney Sako, direc­tor,
San Antonio.
JEWISH
Entertainment: Jewish Community Center Folk Singers and
Dancers.
Food: Bagels, lox and cream cheese, honey cake, cheese
cake, noodle kugel, potato knishes and mandel brot; San
Antonio Jewish Community Center, Mrs. Gloria Seitzman,
chairman.
LEBANESE
Entertainment: Ameleb Club Dancers, San Antonio; Tanya
Michele Zwan, Dancer, Tyler.
Food: Shishkabob, cabbage rolls, baked knibbe (meat loaf),
taboulee (health salad), meat fingers, sambuski and spinach
pies; San Antonio Ameleb Club, Ed Karam, chairman.
MEXICAN
Entertainers: Los Conquistadores, Jose Morante, director,
San Antonio; Tomas Band, San Antonio.
Arts and Crafts: Demonstration of making Pinatas by Mrs.
Guadalupe de Pena, San Antonio, and Paper flowers by
Carmen Ortiz, San Antonio; Bonifacio Solis, Jeweler.
Food: Mexican Market served chalupas, tortas and a variety
of tacos, including tacos de barbacoa with aguas frescas and
snow cones; Organizations represented included SANYO,
Mexican American Business and Professional Women's Club,
IMAGE, inc., West Side Boy's Club Mothers Club, Southwest
Migrant Association, Project SER and LULAC; Julian F. Ro­driguez,
coordinator, San Antonio.
NEGRO
Entertainers: Bongo Joe, Steel Drum Artist, San Antonio;
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Young Singing Alliance, San Antonio; Walker Ford Singers,
San Antonio; Diane Houston, Dancer, San Antonio.
Soul Food: Chittlin's, barbecue, peach cobbler, sweet potato
pie, greens, pinto beans and blackeyed peas; Mt. Sinai Baptist
Church; Mrs. Saleta Rogers, director, San Antonio.
POLISH
Entertainment: Polish Folk Dancers of Austin, Ron
Houston, director; Krakowiak Dancers, Polish American Cen­ter,
Woodrow Wilson Society, San Antonio.
Arts and Crafts: Polish Costumes and Needlework,
Krakowiak Dancers, JoAnn Witek, chairman, San Antonio;
Demonstration of making decorations for the Choinka (Christ­mas
tree), folk painting and hand crafts by members of the
Polish Art and Culture Foundation of San Antonio.
Food: Babki, Makowiec, Kielbasa with Krzan, Bigos
(Hunter's stew), and Chlodnik, a cold soup of borsch and but­termilk;
sponsored by Polish Art and Culture Foundation of
San Antonio, Mrs. Valerie Grace, director; Participating or­ganizations:
Polish American Congress of Texas, Polish
National Alliance, Woodrow Wilson Society Lodge #2540, and
Seraphic Sisters.
SCOTTISH
Entertainers: Alamo City Highlanders, Bob Sinclair, presi­dent,
San Antonio; Caledonian Pipe Band, Bill Robertson, di­rector,
San Antonio.
Games: Sheaf and Caber Toss, supervised by Robbie Rob­ertson,
San Antonio.
Food: Short bread, chips and forfer Bridies; Demonstration
of griddle scones by Betty Lange; San Antonio Scottish So­ciety,
Leon McGuffin, president.
SPANISH
Entertainment: El Curro, Flamenco guitarist, San Antonio;
Los Flamencos de San Antonio; Teresa Champion Folklorico
Dance Company; Ballet Hispanica Fantasia, Corpus Christi;
Fiesta Folklorico de Helotes.
Food: Bean tacos, corn, estofada de carne guisada and
Sangria; Mr. and Mrs. Willie Champion, directors, San An­tonio;
Alex Herrera, food chairman.
SWEDISH
Dancers: Scandinavian Folk Dancers, lnga Lisa Nilson Calis­sendorff,
director, Dickinson and Texas City.
Bif-Bostok and demonstration of preparing Ebleskivers;
Swedish Texans, Alfred M. Soderstrom, director, San Antonio.
SWISS
Food: Pastries, Quiche Lorraine, sausage; Fondue demon­strations
by Regina Meier and Maria Beck; Swiss Texans,
Hans Nadler, director, San Antonio.
WENDISH
Singers: Rev. John J. Socha, Religious singer, Ft. Worth;
Wendish Choir, Rev. R. H. Wuensche, Elgin, and Herbert
Falke, Paige, directors.
Demonstrations: Feather stripping, egg dyeing, painting,
and flowers made of burlap; Displayed a Lebenswecker (Life
Awakener), traditional to folk medicine.
Food: Molasses cookies and pickled fig samples; Demonstra­tions
of sauerkraut, noodles and pickled figs; Texas Wendish
Culture Club, Mrs. Emma Wuensche, president, McDade.
YUGOSLAV
Food: Raznjici, Cerapcici, fruit juices and lemonade; Yugo­slav
Texans, Dr. John M. Nevelow, director, San Antonio.
GAMES AND CONTESTS
Chicken Flying Contests (Luckenbach World's Fair); Pete
Szilagyi, director, Austin.
Hondo Corn Shuckin' and Shellin' (Hondo Champion Corn
Shuckin' Festival); Burnis Lawrence, director; Corn Crib Corn
Shellin'; 4-H Clubs of Medina County, Wayne Scholtz, County
Agent, Hondo.
Arm Wrestling with the Bexar County Cowards; Mike
Pogue, director, San Antonio.
Shooting old-fashioned muzzle loaders; Alamo Muzzle Load­ing
Gun Club, Cletus Kleen, president, San Antonio.
Railroad Spike Driving; Texas Transportation Museum,
Dick Elvey, president, San Antonio.
Watermelon Seed Spitting Contest (Luling Watermelon
Thump); Jack James, director, Luling.
Domino Games (Hallettsville Championship Domino Tourna­ment);
Gibby Gerdes, director, Hallettsville.
Buckin' Barrel Game; Medical Units of Fort Sam Houston,
San Antonio.
ARTS AND CRAFTS DEMONSTRATORS
Calligraphy, Susie Melissa Cherry, Dallas; Western
Bronzes, Richard 0 . Cook, Fredericksburg; Mounted Snakes,
Robert L. Herndon, Aransas Pass; Silversmith, Edward Huff,
San Antonio; Peri and Ink Wildlife Drawings, Gene Murray,
Houston; Armadillo Earrings and Miscellany, Int., Carolyn L.
Cochran, Washington-on-the-Brazos.
Painting and Indian Symbolism, Hardy C. Lewis, San
Antonio; Fabric Flowers, Marilyn Krause, San Antonio;
Stained Glass, Joe Juarez and Hector Martinez, San Antonio;
Memorabilia, Joyce and David Simpson, San Antonio;
Cathedral Window Quilts, Jenny McMordie, Austin.
Spinning on a Hand Spindle, Alice Allen, representing the
Panhandle Squarehouse Museum, Fritch; Knife Maker, Jim
Barbee, Ft. Stockton; Horsehair Rope Spinner, Bill Brett,
Hull; Potter, David Chohlis, Natalia; Coppersmith, Michael L.
Davenport, Leander; Baker's Clay Creations, Cynthia North,
Helotes; Rawhide Ropes and Quirts, Rowdy Pate and Johnny
Neal, Pearsall; Glass Blower, Joseph N. Pyle, Odessa.
Batik, Lee Rose, San Antonio; Tinsmith, Emil P. Schandua,
Fredericksburg; Bread Crumb Sculpture, Betty W. Smith,
Lancaster; Blacksmith, Sherrille Stroud, Devine; Weaver's
Co-op of Austin; Festival Whittlin' School, Joe McMordie and
Jeff Latimer, Austin.
APPENDIX II
GOODS AND SERVICES
The festival must find sources of support for a variety of ser­vices,
goods and special skills. This list illustrates the generous
and widespread help given by organizations and individuals
across the state.
Cattle Drive Corral: Chuck Wagon, Watt Matthews, Albany.
Cane Mill: Sugar, Vernon Lewis, C. H. Ketchum Co., San
Antonio; Mules, Yancey Barnhart, Pearsall; Cooking vat, Jer­ry
Young, Devine; Firewood for furnace, Jerry Young,
Devine; Cane, Russell Willis, Lower Rio Grande Valley Cham­ber
of Commerce, Weslaco. "Today, we have forwarded to you
. . . a carton of sugar cane. This sugar cane was obtained in co­operation
with Mr. Chan Connolly, of the Texas A & M
Experiment Station, Weslaco. We are always delighted to par­ticipate
in the festival by supplying some of the sugar
cane."-Russell L. Willis.
Muzzle Loaders: Black powder furnished by a local utilities
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company.
Bread-baking and 'Coon Oil demonstrations: Flour, Brentano
Harnisch, Pioneer Flour Mills, San Antonio; Baking supplies,
Charles Becker, Handy Andy Stores, San Antonio; Stove, Rep.
Ron Bird, San Antonio.
Log House Raising: 8-wheellog wagon, W. T. Carter Family,
Houston; Logs, lime, sand and blocks, Arnold S. Griffin, De­vine;
Mud and timbers for chimney, Cecil Overstreet, Kountze.
Buckin' Barrel Game: Log, Yancey Barnhart, Pearsall; Sad­dle,
Rocky Stallings, San Antonio .
Brush Arbor: Refurbishing of Brush Arbor, Turtle Creek
Optimist Club of San Antonio; Brush, City Parks Dept., Ron
Darner, Director, City Parks and Recreation, San Antonio.
Children's Barnyard: Crafts supplies, Mrs. Margaret
Beadles, College Station; Hay, Bill Martin, Sunshine Pecan
Co., San Antonio; Playground equipment, Finley S. Ewing,
San Antonio; Rail fence, Jimmy Childs and Ace Hindman,
Board of Convention Activites, Kerrville Chamber of Com­merce.
Corn Shuckin': Corn for contest, 4-H Clubs of Medina
County; Corn crib and other materials, Finley S. Ewing, San
Antonio.
Spike Driving: Track, equipment from Missouri-Pacific Rail­road
Co.; Fire engine, Oriental taxi and other equipment from
Texas Transportation Museum, San Antonio.
Grist Mill: Mill, R. K. Wimberley, Austin; Engine, H. B.
Zachry, San Antonio.
Participants Dressing Rooms, staging rooms and equip­ment:
KLRN-TV, San Antonio.
School and Tour Bus Parking: Dr. Harold H. Hitt, Supt., San
Antonio Independent School District.
Rooms for participants: Rodeway Inn Downtown, H. A. Mc­Lemore,
Manager; Aloha, James Deal, Manager; Blue Bonnet
Hotel, AI Barnhill, Manager; Crockett Hotel, Earnest Lyles,
Manager; La Quinta-Convention Center, Vincent Kersey,
General Manager; San Antonio Sheraton, Henry Gehl, General
Manager; Travelodge-Courthouse, Ralph Ehrlich, Manager;
Menger Hotel, Art Abbott, General Manager; El Tropicano,
Jim Delaney, General Manager; St. Anthony Hotel, Allan
Shephard, Managing Director; Hilton Palacio del Rio, Bill
Hunter, General Manager; Gunter Hotel, Skeet Walton,
General Manager; El Montan, Frank McClaran, Operator;
Crockett Motor Inn, Annette Middaugh, Manager.
Others: Name Tags; Sharon Eason, San Antonio Convention
and Visitors Bureau; HemisFair Plaza, Francis Vickers and Bill
Holtzinger; UTSA Support: Dr. Peter Flawn, President;
Everitt Mahon, Vice President for Business Affairs; George
Mangren, Director of Physical Plant; Robert W. Smith, Print
Shop Services.
Stove, Dale Powell, Levinson Restaurant Supply, San An­tonio;
Refrigerator, Rep. Ron Bird, San Antonio; Map of San
Antonio, Ferguson Map Co., San Antonio; First Aid, American
Red Cross Volunteers; Trash Boxes, Lone Star Brewery and
Pearl Brewery, San Antonio.
APPENDIX III
WHAT PEOPLE SAID-A FEW SELECTED QUOTES
"The City is proud to host this event. You should take great
pride in the success of it."-The Honorable Lila Cockrell,
Mayor, City of San Antonio
"The festival was fantastic and I will never miss another one.
It was the best fun I have ever had!"-Mary Belle Ingram, Mc­Allister
School, Bicentennial Committee of Bay City
"The Folklife Festival has become my favorite. I don't intend
on missing a one!"-William L. Ruhmann, Olmos Kiwanis Club
"The folks we brought with us are talking about chartering a
bus for a group from Amarillo in 1976. So, you can see that
they, too, had fun."-Archie G. Birkner, Supervisor, Texas
Highway Dept. Tourist Bureau, Amarillo
"Just a note of appreciation for the tremendous amount of
fun we had being a part of the Festival."-Mike and Carol
Zwan, Tyler
"We want to extend to you our congratulations on the great
success of the Folklife Festival ... "-Mrs. William E. Parrish,
General Chairman, NIOSA
"You are doing a great public service in the (Festival). Let
me know what the City can do to help you."-Al Rohde, Coun­cilman,
City of San Antonio
"This was the best Festival we have ever participated in ... "
-Mrs. R. M. Lange, Editor, The Scottish Society of San An­tonio
Newsletter
"It is for all of us to express our congratulations to you for
your concept and management of the Texas Folklife Festival.
Certainly it brought much attention and credit to our city."­H.
B. Zachry, San Antonio
"Congratulations to you and your staff for a most successful
'Folklife Festival IV' ... Your staff is to be commended. Every­thing
was so well organized and went off so smoothly. Please
extena our words of appreciation to the ticket counters, gar­bage
collectors, security guards, and all the other people who
helped."-Bettye Smith, Yamboree Chairman, Gilmer
"We all enjoyed the Folklife Festival so very very much."­Mrs.
Emma Wuensche, President, Texas Wendish Culture
Club, McDade
"It's great family fun and kids can learn more here in four
days than they do in 12 years of school."-Woody Woodrome,
Nederland
"I wish I could really tell you how much I enjoyed being a
part of the Festival again this year."-Mrs. Rex Payne, '29
Club, Center
"The Folklife Festival is a wonderful tribute to Texans."-J.
E. McDaniel, President, Nederland Chamber of Commerce
"Congratulations . . . It was the best ever."-Joseph B. Cor­coran,
President, Harp and Shamrock Society of Texas
"I personally feel that the Folklife Festival represents an un­paralleled
tribute to the cultural diversity and wealth of Texas
history ... "-Representative Jon Newton, 47th Legislative
District
"This is truly an event we look forward to with enthusiasm."
-Tom Stolhandske, Commissioner, Pet. 2, County of Bexar
"Keep up the good work."-Phil Pyndus, Councilman, City of
San Antonio
"I hear you had another success! I am so happy that every­thing
went well."-Naomi Grey Russell, Pecos
"POP ... Good show ... "-John T. Baker, Austin
"The Folk Festival last weekend was fabulous! We were so
excited about everything, that we didn't get to do anything ex­cept
have a wonderful time."-Minta Landrum, Temple
"Well, you really did it this time!"-Winnie M. Lay, San An-tonio
"We ate at so many of the different booths and enjoyed all
the food."-Mrs. Laura Delavan, Floresville
"I can safely say that you can count on my family being regu­lar
delighted visitors to the Festival for years to come. Keep
up the good work-the whole thing was wonderful."-Linda
Horner, Houston
"Being included in the Texas Folklife Festival has been one
of the most rewarding experiences of my life."-Mrs. Jack M.
Fleming, Chairman, Nederland Dutch
"Your Children's Barnyard must have been a huge-success.
Didn't get to see it all-but heard glowing reports from the au­thorities-
the children."-Betty Smith, Lancaster
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APPENDIX IV
FESTIVAL AMBASSADORS
The festival invites civic-minded citizens to promote the fes­tival
across Texas. Ambassadors try to have their part of the
state represented by nominating area participants to the
festival manager. They see that brochures and posters are
available for local distribution and assist in placing public ser­vice
TV spots. They keep an eye on local coverage and report
what they see and hear. If local news media do not carry festi­val
stories, they inform the publicity office-maybe we have
overlooked them.
The following public-service oriented Texans served as am­bassadors
for the 1975 festival:
John M. Billings, Wharton; Fred Bader, Hondo; N. B. Bal­lard,
Baytown; Yancey Barnhart, Pearsall; Glenn Bercot, Har­lingen;
Joe E. Briscoe, Devine; Homer Bryce, Henderson;
Walter E. Buckner, San Marcos; Terrel Cass, Corpus Christi;
Geronimo "Jerry" Chavez, Uvalde; James A. Clark, Woodville;
Roger N. Conger, Waco; Mrs. D. H. Crowell, Bandera.
John A. Cypher, Jr., Kingsville; Mrs. Charles Devall, Kil­gore;
Joe Dial, Placedo; Mrs. Mattie Dellinger, Center;
Jerome Decker, Hondo; Donald Duncan, Georgetown; Charles
Drumgoole, Jasper; Joseph Faust, New Braunfels; Mrs. Alice
K. Gerfers, Boerne; James Blake Gillen, Sr., Corsicana; Mrs.
Ray H. Greene, Gilmer; Dr. Bill Griggs, Lubbock; Leon Hale,
Houston; Mrs. Robert Hayes, Wichita Falls; George E.
Haynes, Houston; Mr. and Mrs. Don Hicks, Bandera; Jerry W.
Huffman, Lufkin; Don Hunter, Laredo; Edward J. Kadlecek,
Jr., New Braunfels; Alfred H. Koebig, Seguin.
Truett Latimer, Austin; Dr. Charles B. Martin, Denton; Sam
A. Maglitto, Bay City; Jack R. Maguire, Austin; Mayor S. R.
Malone, Devine; Vic Mathias, Austin; Omar Mathieson, Kerr­ville;
J. W. Milburn, Big Bend National .Park.
Nick A. Morris, Temple; R. R. Morrison, Daingerfield;
Charles H. Moss, Llano; W. T. Oliver, Port Arthur; Dr. Ben L.
Parker, Pleasanton; Mrs. Hiram Phillips, San Angelo; Cyril!
Sid Pokladnik, Dallas; Tom Purdom, New Braunfels; Mrs.
Ralph Randel, Panhandle; Corbin J. Robertson, Jr., Houston;
W. E. "Bill" Salter, Kerrville; Thomas B. Sammons, Jr., McAl­len;
James T. "Happy" Shahan, Brackettville; John Ben Shep­perd,
Odessa; Carl Herb Skogg, Jr., New Braunfels.
Miss Ina Ray Smith, Austin; Mrs. R. P. Smith, Jr., Fred­ericksburg;
Tumbleweed Smith, Big Spring; Adolf Stieler,
Comfort; Charles L. Suehs, Castroville; Alvin Sueltenfuss,
Boerne; Lonn Taylor, Round Top; Delbert Teutsch, Nacogdo­ches;
Mr. and Mrs. Charles E. Thompson, Jr., McAllen; Robert
H. Thonhoff, Fashing; John E. Whitmore, III, Houston; Virge
T. "Cowboy" Williams, Navasota; W. W. "Bill" Zwerschke,
Port Lavaca.
WHERE DO WE FIND AMBASSADORS?
"I gave a slide presentation on the Festival to the Texas
Folklore Society meeting in Houston on my own personal ob­servations
the last two years and also played a short selection
from some of the music I had recorded on a cassette ... . I also
spoke to the local Newcomers group here in Denton and gave
the same presentation. So, you see, I have been serving as
your local press agent for a cause which I feel is worthwhile."­Charles
B. Martin, Professor of English, North Texas State U.,
Denton. (Appointed ambassador, 1975)
HOW DO THEY LIKE BEING AMBASSADORS?
"It will be an honor and privilege to serve as an area am bas-sador.
Congratulations for a job well done and best wishes for
continued success."-J oe Dial, Placedo
"I shall be happy and honored to again represent the Texas
Folklife Festival as an Ambassador. Please mail me the news
releases and posters."-Mattie Dellinger, Center
"Thank you for your letter regarding the Festival. I am
pleased to serve again as an Ambassador."-Joseph Faust,
First National Bank of New Braunfels
"It was nice to hear from you concerning the Fourth Annual
Texas Folk life Festival. Be assured that I feel it an honor to act
as the local ambassador and will continue to act in that capacity
and do what I can to promote the program."-Joe E. Briscoe,
Devine
"I am most happy to serve as an ambassador for the Annual
Folklife Festival. I will do my best to promote the Festival in
my area."-Cyrill (Sid) Pokladnik, Dallas
"I will be pleased to serve as Folklife Festival Ambassador
again this year."-Truett Latimer, Executive Director, Texas
Historical Commission, Austin
"I'll be glad to help."-John E. Whitmore, Ill, Houston
"Thanks for the invitation to serve as an official Festival
Ambassador. It would be an honor! This is one of those cases
where I'll dare to say yes before I find out what the duties are."
-Don R. Hunter, Columnist and Supervisor, Laredo Highway
Tourist Bureau
"Of course I'll be happy to serve again as an Ambassador for
the folklife festival. And I'm certainly counting on being there,
too."-Sarah Greene, The Gilmer Mirror, Gilmer
"I am sending along an item from the Houston Post Spot­light.
Also I have an inquiry from Ms. Schelett Baker, Lee
College ... She wants further info since the college plans to
send two buses of senior citizens to the affair."-N. B. Ballard,
Baytown
"Bob did a 10-minute television talk show on the festival for
a local TV station and our area coverage was highly improved
over last year-especially civic group talks, etc., that Bob
made while I was in summer school."-Mrs. Robert (Jean)
Hayes, Jr. Wichita Falls
"I received your letter and brochures and posters and will be
glad to see that they are distributed around Bandera and
nearby places. The Bandera Bulletin will be glad to receive any
news stories concerning the festival that you would like
published. I have called Mr. Hundley, the Superintendent of
Schools in Bandera, and he said he would be more than glad to
assist me in any way that he would."-Mrs. D. H. Crowell,
Dixie Dude Ranch, Bandera
"Enclosed are two clippings from the McA!kn Monitor on
Folklife Festival ... Also, there have been two good spots on
news programs over TV in Weslaco."-Sally Thompson (Mrs.
Charles Thompson, Jr.), McAllen
"Thought everything was really GREAT! ... We enjoyed
our stroll around the Folklife Festival. Frankly, don't see how
you all put it all together so well!"-Ina Ray Smith, Austin
"Just wanted you to know that I received the brochures and
have circulated them around the City of Devine. Wishing you
every success ... "-S. R. Malone, Mayor, City of Devine
"Want to commend you on the fine format of the up-coming
GREAT FESTIVAL."-Happy Shahan, Brackettville
"Regrettably, I had to be out of the state attending a meet­ing
and missed the Fourth Annual Texas Folklife Festival. I
hear from those who did go, however, that it was a rousing suc­cess
and I am delighted to have had a small part in helping you
promote it."-Jack R. Maguire, Executive Director, The
Ex-Students' Association of the University of Texas, Austin
"I attended the Festival last Friday evening, in conjunction
with my attendance at the statewide meeting of Bicentennial
Commissioners. I am sure you ended up with a best-ever re-
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cord, for which I am very glad."-Roger N. Conger, Waco
"Mrs. Devall, my nephew and I really enjoyed last night's
show-and hope we see you this P.M. The Festival is fabu­lous-
and I know• Henderson is proud of y'all."-Charles K.
Devall, News Herald, Gilmer
"Working with the Texas F olklife Festival is pure pleasure,
and I can put my heart and soul into it, for I believe in its great
message."-Robert Thonhoff, Fashing
APPENDIX V
HELPING OTHERS TO GROW
Because of the reputation for consistently producing a suc­cessful
statewide festival since 1972, more and more groups
look to the Institute and festival staff for answers to hard,
practical "how-do-you-do-it?" questions.
Sharing ideas and concepts to plan, organize, promote, and
stage special events or to create more meaningful museum
programs, the staff conducts one-day museum practices work­shops
in cooperation with the Texas Historical Commission.
As individual projects, the staff has worked with the
following gr:>ups in 1975:
Bettendorf International Folk Festival, Bettendorf, Iowa
Hotel Lafayette, Buffalo, New York
Louisiana Tourist Commission, Baton Rouge, La.
Rural Development Center, Tifton, Georgia
Butler County Historical Society, El Dorado, Kansas
Bicentennial Commission, Frankfort, Kentucky
American Bicentennial Affairs Office and Ethnic History
Association, Austin
Bicentennial All Nation's Day Festival, Wharton
Cultural Bicentennial Festival, Lackland AFB
East Texas Tourism Conference, Tyler
Discover Texas Workshop, San Antonio
Festival of the Southwest, Ft. Hood
Longhorn Recreation Laboratory, Kerrville
Mayfest '76, Ft. Worth
Ranch Headquarters Assn., The Museum of Texas Tech U.
Ranching Heritage Center, Lubbock Chamber of Commerce
Sesquincentennial Celebration, Gonzales
South Texas Social Studies Teachers Conference, A & I U.
Southern Hushpuppy Olympics, Lufkin
SMU, Office of Educational Programs and Research, Dallas
Texas 4-H Congress, San Antonio
APPENDIX VI
COVERAGE
"Texans, like their Mexican neighbors, have a gift for the
spirit of fiesta. Year-long, throughout the state an uncounted
number of festivals, big and small, are held commemorating
national origins, pioneer life, the bounty of the land, or just the
joy of being Texan. Early in August 6,000 people, including
1,500 entertainers, from these local festivals representing 26
major ethnic groups come together in San Antonio to mix it up
for four days of undiluted exuberance. Each group presents its
food, games, contests, arts and crafts, dances, and its music."
The above is an excerpt from a forthcoming article, "Texas
World Series of Fun," by international travel writer David
Laird Watt, San Miguel de Allende, Mexico.
CITY-COUNTY SUPPORT
San Antonio and Bexar County gave emphatic support to the
festival. The Mayor used festival slides to illustrate the cultur­al
diversity and heritage of San Antonio and Texas at a nation­al
meeting of mayors in Boston. The mayor, city council and
commissioners court publically praised the event and distrib­uted
brochures and posters at city hall and the courthouse.
Actively engaged in setting up police and fire security,
health jnspection, and rendering material assistance were the
San Antonio Police and Fire Departments, HemisFair Securi­ty,
HemisFair Plaza officials, City health inspectors, Conven­tion
Center, City Parks and Recreation Department, and the
Texas Alcoholic Beverage Commission.
Providing low-cost fuel-saving "park and ride" service from
Wonder land Shopping Center to the popular festival free
shuttle bus system was the San Antonio Transit System,
which gave public service advertisement on all city buses to
augment the festival's street banners.
Handy Andy, H.E.B., Coca Cola Bottling Company, Lone
Star Beer, Falstaff, and 56 Lone Star Ice & Food Stores used a
variety of public service promotions with company designed
festival drop-in ads, festival posters at retailers, and radio pub­lic
service spot ads.
Bradford C. Breuer, Vice President, Alamo National Bank,
helped the Institute get directional signs posted on Texas
Interstate highways in San Antonio. Other large employers,
educational institutions and all military bases promoted the
event in employee house organs, window and marquee
displays, mall exhibits or with ticket sales, direct mailing of
brochures or by making major contributions in providing ser­vices
and goods.
Distinguishing themselves were the Alamo National Bank,
J oske's, USAA, Southwest Research, Frost Bros., First Na­tional
Bank, UTSA, UT Health Science Center and all military
facilities. H. B. Zachry, for example, supplied a foreman and
four workers for five weeks to set up the electrical system on
the site.
Actively reporting and promoting the festival were the City
Public Information Office, San Antonio Development Agency,
San Antonio Bicentennial Commission and Chamber of Com­merce,
and the San Antonio Convention and Visitors Bureau.
The San Antonio Bicentennial Commission promoted the
festival in the August 1975 "Bicentennial San Antonio News­letter,"
the "Calendar of Bicentennial Events in San Antonio
and Nearby Communities, 1975-1976" and sent a festival press
kit for us to U. S. News and World Report recommending the
festival as one of a dozen top bicentennial events in Texas.
Chuck Snyder and Frances Wright provided escort service to
bicentennial leaders attending the state conference in San
Antonio, Aug. 8-9.
The Greater San Antonio Chamber of Commerce distributed
brochures at the visitor's center and assisted with a cover/col­or
feature in its August, 1975, monthly magazine San Antonio.
The San Antonio Convention and Visitors Bureau featured
the activity in its August newsletter "River Roomers," a state­wide
mailing. Henry Nussbaum, Sharon Eason and Peter
Romell arranged pre-festival interviews with notables such as:
Judith Frutig, Midwest Bureau Chief, Christian Science Moni­tor;
Jerry Hall, Travel Editor, the Canadian Toronto Star;
photographers and writers of the National Geographic
Magazine; Bob Griffin, Travel Editor, Shreveport Times; and
Ruth M. Malone, Editor, Holiday Inn International Cookbook,
and food editor, Holiday Inn magazine.
The San Antonio Convention and Visitors Bureau staff also
secured accommodations and escort service during the festival
for Mexican Government tourist officials and media; Jerry
Flemmons, travel writer, Exxon Travel Club Vista USA maga­zine;
Keith Elliott, travel writer, Gulf Travel Club Odyssey
magazine; Gordon M. Quarnstrom travel writer, editor and
columnist, International Travel News Service, Wilmette, Ill.;
and David L. Watt, member, Society of American Travel Writ­ers
now free-lancing from San Miguel de Allende, Mexico.
Additional publicity in San.Antonio came from: TV Facts, a
weekly TV magazine; the August Paseo del Rio tabloid Show­boat;
Movement, The Young Adult Magazine; and issues of
USAA Highlights; San Antonio Scene Magazine; the Senior
Sentinel; and UT Health Science Center at San Antonio News.
STATE SUPPORT
Promoting the festival iii publications, at special events and
conferences or by supplying materials were the following
chambers of commerce: Austin, East Texas, San Antonio,
Hondo, Gilmer, Luling, Nederland, Midland, Odessa, Port Ar­thur,
Lubbock, Pearsall, Rio Grande Valley, and South Texas.
Our debt grows to the Department of Highways and Public
Transportation and its eleven tourist bureaus and visitor cen­ters,
who handled the bulk of festival brochures. In addition to
directing tourist traffic this way, they promoted the festival in
news releases, the "Calendar of Texas Events," "Texas Travel
Log Newsletter," Texas Highways magazine, and film
"Festival Time in Texas" already viewed by over half-a-million
citizens in its first five months of circulation.
Travel Log editor Tommie Pinkard got the festival listed in
the U. S. Travel Service's "Calendar of 1976 Bicentennial
Events" and Holiday magazine's January bicentennial edition.
Travel counselors were exposed to the festival at the DTA
Annual Seminar, Workshop and Travel Fair in San Antonio,
April 7-10, in cooperation with the Travel Division, Texas
Highway Department, and AAA. As a result, travel counselors
and tourist bureau supervisors were impressed enough -to
attend the 1975 Festival.
The Texas Tourist Development Agency again was helpful
with publicity in the statewide "Tour Texas-August Calendar
of Events" and at major travel shows. Julia Muller's article
appeared in the August issue of Petra, published in Hamburg,
Germany. Through the TTDA we were put in contact with
Saturday Review magazine (550,000), the Louisiana Tourist
Commission and writer Dorothea Michelman, who prepared
two articles for the U. S. Travel Service, U. S. Dept. of Com­merce,
and the U. S. Information Agency, Washington, D. C.
which will result in international exposure in 1975-76.
DISCOVER TEXAS ASSOCIATION
As a member ofDTA, the festival was supported in the July
and October DTA Membership Bulletins and by DTA mem­bers
who displayed festival brochures and posters at their
hundreds of tourist attractions in Texas.
The festival was part of the successful "Slow Down-Discov­er
Texas" traveling showcase seen by over five million
persons in 1974-75.
Through DTA the festival was included in Pan American
Airlines' "Visit USA" summer promotion last spring in
London. Between July 25 and Sept. 19 this resulted in 201 re­quests
for information about Texas. Inquiries came from South
Africa, Austria, Belgium, Denmark, Finland, Germany, Hol­land,
Italy, Kenya, Norway, Senegal, Sweden, Switzerland,
Turkey, and the United Kingdom.
TRAVEL INDUSTRY SUPPORT
The festival appreciates the continued support of corporate
public relations sectors of major travel organizations, such as
the American Automobile Association, the airlines, bus and
Gray-Line tours, AMTRAK and major oil companies.
Group tours were promoted by: Eastern, Delta, Braniff,
Southwestern, and Continental Airlines; Continental Trail­ways
and Greyhound buses; AMTRAK, and private tour
promoters, Titche's World Travel Bureau, a division of Uni­tours,
Inc.; Four Seasons Travel Service, Marvel Tours, Cha­parral
Society, Transportation Enterprises, Loyal Travel,
Morgan Tours, and the San Antonio Transit Company.
Southwest and Continental Airlines featured the festival in
inflight magazines. Additional exposure came in the statewide
AAA publication "Texas Motorist" and regional AAA
publications like the Southwest Motor Club's "Club Life," pub­lished
in Dallas. The festival became known to travel agency
executives, tour operators and travel writers and editors
through Travel, The Magazine that Roams the Globe (400,00),
Floral Park, N.Y.; DATO's Travel Trade, New York, N.Y.;
and Destination America, the Travel Trade Gazette, New
York, N. Y.
REPUTATION GROWS
Learning about the Texas Folklife Festival in 1975 were
these influential groups: Air Canada Personnel in Toronto and
Montreal; State Travel Directors and Regional Travel Execu­tives,
Ohio State University; Texas Good Roads Association;
Texas Society of Association Executives; the national Discover
America Travel Organization; the Texas Congressional Dele­gation,
Washington, D. C.; the Federal and State Tourism Bu­reau,
Monterrey, Nuevo Leon; Association of Service Publica­tions;
Texas Press Women, Inc., and EBASCO Industries, Inc.,
Birmingham, Alabama.
NATIONAL CONSUMER MAGAZINES AND OTHERS
Grand achievements of the 1975 festival were exposure in
national consumer magazines in the U. S., Canada, and Ger­many;
the national travel writers who covered the event for
important releases in 1976; and selection of festival slides and
transparencies to illustrate major text books and articles in
national and international circles in bicentennial '76.
Festival articles appeared in: Michael Frome's travel col­umn,
August Woman's Day; Caleb Pirtle's "Travel Texas" col­umn,
August Southern Living (1.1 million); and in March and
April issues of Progressive Farmer. The festival received in­quiries
from 30 cities in 18 states (including Texas) from the
Michael Frome column alone!
A wide variety of special audiences were reached in such
publications as: Texas Co-Op Power (262,000); Texas High­ways;
Texas Monthly, The Chuck Wagon, Fiesta, Saludos!,
Southwest Airlines; Continental Flighttme; The San Antonio
Magazine , and Texas Outlook (154,000).
Not to be ignored are significant influential groups reached
by newsletters: The Discovery, Ratcliff Centennial Issue
(newsletter of Houston County Historical Survey Committee);
TPRA Talk (Texas Public Relations Association); The Ameri­can
Folklore Society Newsletter, the Pan American University
Newsletter, Tourist Conference News (East Texas Chamber of
Commerce); The PTA Communicator (Texas Congress of Par­ents
and Teachers); The National Rural Letter Carrier Maga­zine;
The Senior Citizens Focus (Continuing Education Divi­sion,
Lee College, Baytown).
Requests for group tour information for 1976 have come
from: Bellido Bros. Grand Tours, Inc., San Antonio; Grey­hound
Travel Bureau, Dallas; Gray Line Travel Club, Houston;
Gold Ribbon Tours, Inc., St. Petersburg, Florida; Touraco
International, New York; and Scandinavian Airlines System,
Jamaica, New York; and Lincoln Tour & Travel, Lincoln,
Nebraska.
It's Ftm To Be
At the F olk.life Festival
San
FIRST IN TEXAS COMMUNITY SERVICE
WILLIAM B. BELLAMY
Publisher
FRIDAY, AUGUST 8, 1975
KENNETH R. BYRD
Managing Editor
Page 6-C
FIRST IN TEXAS COMMUNITY SERVICE
WILLIAM B. BELLAMY
Publi1her
KENNETH R. BYRD
Managing Editor
Page 12-A Thursday August 7 1975
SUNDAY, AUGUST 3, 1975 Page 6-L lou~ntonio <frprtft
You All Are Invited
To a Special Party
EDITORIALS
Rupert Murdoch
Chairman
William J. Reddell
Editor oi Editorial Page
George Carmack
Associate Editor
Charles 0 . Kilpatrick
Editor and Publisher
Fane L. Bu•t
Managing Editor
TEXAS--and lots of folks from all
across the remainder of the nation and
the world, too--comes to San Antonio
this week.
groups of Texas-more than two dozen
of them- meet to exchange their
stories, their backgrounds, their wares
and their contributions.
Folklife festival is showcase
of Texas" remarkable cultures
We
block
FollUil
and en
The
year,
cooper
big pru
If on
i.t is d
Rupert Murdoch
Chairman
Charles 0 . Kilpatrick
Editor and Publisher
n the reach of this
he festival.
ttion: There is no
;tival site, at' the
:ultures. However,
1ce is being offered
downtc- - ---'·'--
' inter
1' ride"
from
The Texas Folklife Festival
begins Thursday at the UTSA
Institute of Texan Cultures on
HemisFair Plaza and with a bit
of luck, it'll be superlative.
More than 6,000 persons from
130 towns will work from dozens
of locations scattered over the
Shuffler, whose idea the festival
is, once put it.
The festival was moved from
September into early August
because the first three (this is
the fourth) were drenched with
rain.
~~ m•~- '"~ "Q'- ~~~ked ones
just wl lntwo ~P=a~g~e~lo=-~A~----~M~o-n-d~a-y-A~ugu_s_t~4~1~9~7~5
"educ< -------,_;-;,;.;,;;;.;.:;..;.;~:;;~;..;..;.;..;Jler in ~
Sterlin Holmesly
Editor of Editorial Page
Bert Wise
Managing Editor lou ~ntonio <frprtfs ·r:i~~~fti
EDITORIALS lFw~iE
The Celebrating
our heritage
THE ISSUE: Education and fun for all
at Texas' "biggest block party."
Visitors to the Texas Folklife Festival Thurs­day
through Sunday may be excused if they think
they've stumbled into a miniature United Nations
party.
It's not a U.N. function, it's a statewide party
held at the Institute of Texan Cultures and all the
diverse ethnic backgrounds of the state will be on
display.
Ethnic cultures in all their variety will be there
with entertainment, food, legends, arts and crafts.
A sampling of the entertainment finds old
fiddlers, Czech, Polish, Irish, German, Indian,
Greek and square dancers, plus singers of equal
variety. There are games. tall-tale tellers , seed­spitting
and chicken-flying contests.
You can have your choice of foods from 24
nations.
There are the pioneer crafts such as tin-smith­ing,
knife-making, quirt-making and black­smithing.
And there's grandma's lye soap, made
with coon oil. And don't forget the course in snake
skinning and stuffing.
There is no parking of any kind at the site, but
special buses will shuttle from major downtown
parking lots and there is a park-and-ride from
Wonderland.
This fourth annual festival, conceived by the
late R. Henderson Shuffler, is expected to draw
60,000 people from all over.
tope yo
e.
Rupert Murdoch
Chairman
William J. Reddell
Editor ol Editorial Page
George Carmack
Associate Editor
1 th1"ough
Charles 0. Kilpatrick function
Editor end Publisher eisurely'
Fane L. Burt . Jpreciate
Managing Editor c has be-
~------------~~----------------------~oh . The
F olklife fete for bicentennial ~~~~~~;~
The Texas Folklife Festival
is a natural happening for the
Bicentennial irf Texas.
San Antonio can combine the
fes.tival with Night in Old San
Antonio and sandwich in any
number of special events and
have a superb 200th national
birthday party.
"The festival is a delightful
and instructive sampler of the
cultures and customs that met
to make Texans. This year's
festival had record-breaking
participation-and that's funda­mentally
what makes a party a
s~ccess-and great weather for
the four days of the event.
.vho keep
The festival is also demon- :hment of
strating the value of open space
downtown. HemisFair Plaza has
been slow to find a re-use pat-tern,
but one is emerging: part
business, part pleasure and a
place for both.
Where the Nights in Old San
Antonio became a concentrated
version of chili queens on the
plazas plus a Saturday night
bazaar, thefestival combined
interesting aspects ·or the work
and play of the nationalities that
settled and built Texas. So it's
time to get out the invitations
because our town will have a
super party in '76.
In addition to the noted travel writers already mentioned,
the 1975 festival was attended by Del Deterling, Progressive
Farmer, four writers for the new Houston Country All Ameri­can
Magazine; representatives of Ebernezer Press, Houston;
and Connie Sherley, Travel Writer, Austin American States­man
(one of a 40-member delegation ofthe Society of American
Travel Writers that made a good-will press mission around the
world to stimulate interest in visiting the U. S. during 1976).
TELEVISION AND RADIO
Glenn, Bozell and Jacobs provided public service television
spots for 38 Texas stations and sent a personal plea to solicit
support. Listed below are the ambassadors and other festival
friends who personally hand-delivered or persuaded stations in
their area to use the public service spots. Our thanks to the
General Manager of each of the following television stations:
Abilene: KRBC-TV; KTXS-TV; Austin: KTVV-TV, Ambassa­dor
Jack Maguire, Austin; KLRN-TV, Larry White and Lou
Miller, San Antonio; KTBC-TV, Cactus Pryor, Austin;
KVUE-TV, Ambassador Jack Maguire, Austin; Beaumont:
KBMT-TV, Art Spencer, Port Arthur Cajuns; KDFM-TV, Art
Spencer, Port Arthur Cajuns; Big Spring: KWAB-TV, Ambas­sador
Tumbleweed Smith, Big Spring; Bryan: KBTX-TV,
Paula Tucker, Bryan: Corpus Christi: Kill-TV, Ambassador
Terrel Cass, Corpus Christi; KRIS-TV, Ambassador Terrel
Cass; KZTV, Ambassador Terrel Cass; KEDT-TV, Ambassa­dor
Terrel Cass.
Dallas: KDFW-TV; WFAA-TV, Arch Campbell, Dallas; El
Paso: KTSM-TV, Karl 0. Wyler, El Paso; Ft. Worth: KXAS­TV,
Bob Grammer, Ft. Worth; Harlingen: KGBT-TV; Hous­ton:
KHOU-TV, KPRC-TV, KTRK-TV, KVRL-TV, KHTV,
Ambassador John E. Whitmore, III, Houston, with follow-up
calls by Dewey Compton, Houston; Laredo: KGNS-TV, Sam
Spivey, Laredo; KVTV, Neil Gilligan, Jr., Laredo; Midland:
KMID-TV, Ambassador John Ben Shepperd.
Port Arthur: KJAC-TV, Art Spencer, Port Arthur Cajuns;
San Angelo: KCTV, Ambassador Mrs. Hiram Phillips; KACB­TV,
c/ o KRBC-TV, Abilene; San Antonio: KENS-TV, KLRN­TV,
KSAT-TV, KMOL-TV, KWEX-TV, Spanish recording by
Martha Tejerina; Temple: KCEN-TV, Ambassador Nick Mor­ris,
Temple; Waco: KWTX-TV; Weslaco: KRGV-TV; Wichita
Falls: KFDX-TV, Ambassador Mrs. Bob Hayes and Roger
Palmer. Wichita Falls.
SPECIAL FAVORS
For service beyond the call of duty, the festival wishes to
thank the following:
Production and engineering crew of KLRN-TV who did all
the dubbing.
Arthur Emerson who requested that the festival master
tape be produced at KENS-TV. Production manager Jerry
Copeland cut the master as a public service.
Chuck Lutz, Production Manager, KMOL-TV, who author­ized
donations of TV reels and boxes when our order was de­layed
in shipment.
Allan Woodle, KMOL-TV for donating TV reels and boxes.
Bob Bruce, United Audio Recording Co., for special contri­bution.
RADIO COVERAGE
Unfortunately, there is no way to monitor and factually re­port
on the news coverage and public service contributions
made by Texas radio stations for the sins of omission would be
great. The festival acknowledges with gratitude the support of
its many friends among the 260 radio stations contacted.
There was much more fun and involvement this year as
specially solicited radio guest emcees from San Antonio sta­tions
took turns relieving our regular stage managers. We ap­preciate
the time and talent contributed by these radio
personalities:
Stage 1
Ricci Ware, KBUC
Tom Wayne, KBUC
Jerry King, KKYX
Pat Tallman, KKYX
Stage 6
Tom East, KITE
Henry Guerra, WOAI
George Wood, WOAI
Stage 5
Mozelle Wilson, KAPE
Eugene Globe, KMAC/KISS
Stage 7
Lee Randall, KTSA
Charlie Brown, KTSA
Robert Lopez, KTSA
Jim Bryan, KONO
J. W. Dantz, KONO
Radio news men also covered many special events on the
spot during the four-day party, particularly KONO, WOAI,
KTSA and KKYX. Out-of-town radio newsmen covering the
event included: Jim Love, KYKR, Port Arthur; Lee Evans,
KBBB, Borger; AI Sellers, KIKK, Pasadena; and Doug
Matthews, KHFI, Austin. Lee Randall, KTSA, and Charly
McTee, KKYX, reported daily interviews.
INTERNATIONAL AND NATIONAL RECOGNITION
The 1975 Festival was:
1. Recipient of the 1975 Heritage Award, Polish Heritage
Society.
2. Selected by the U. S. Travel Service, U.S. Department of
Commerce, to illustrate two articles: Material on the Texas
cowboy appeared in December, 1975 in an article titled "Leg­endary
America." Additional color will be used in an article in
March, 1976 , "Ethnic Celebrations in the U. S." The latter is
expected to circulate in Latin America, Canada, Europe and
Japan and will be translated into Spanish, French, German,
and Japanese.
3. Selected by the United States Information Agency to
illustrate a story on ethnic festivals in its Topic magazine late
this year.
4. Chosen to illustrate books and magazines scheduled for
national distribution:
a. The "Log house raising" will appear in the Epicurean
Society of America's bicentennial cookbook, Famous Festival
Foods.
b. NIOSA's "Maria's Tortillas Booth" will appear in the
bicentennial cookbook of the Meredith Corporation, Consumer
Book Division.
c. Twenty color illustrations of the Chuck Wagon gang,
Cajun, Greek, Japanese, Mexican, and Soul foods will be used
by Helen Kowtaluk in Food For Today, a general food and nu­trition
text book for grades 9-12 to be published by the Chas.
A. Bennett Co., Inc., Peoria, Illinois, in 1976.
d. Unusual musical instruments selected to illustrate
George Collie's Country Is, a new magazine on Western art
and music, San Antonio.
Additional festival photography has been submitted to
Xerox Education Publications, to Vista USA, and Le Nouveau
Guide Gault-Millau (900,00) Paris, France, for editorial consid­eration
in 1976.
"The festival has something that distinguishes it from
Disneyland and World's Fairs. Those events are usually
Loca-iTalent -THookI PC art :.m : TKexaQ-s FoRlklifeY Fe sr-t-i-v:a-· l m. San Antonio August 7~12
I ~
Chatti.11:g
With Our· . r-;;i:~~~~.--=~ Subscribers """"'··--· _n
By Mattie Dellin~er
thing places-exhibits of things and expensively built
machines that do something to you. The Folklife Festival
is a people place ... The distinction between exhibitor
and spectator often breaks down. Spectators become
participants, too-in crawfish races, watermelon seed
spitting contests, railroad spike driving, arm wrestling,
Scottish caber and sheaf tossing and domino tourna­ments
... There are things at the festival, of course, but
none of them just sit there like dead things in a museum.
They're alive. Like the log cabin built on the grounds of
the Institute or the hand-operated corn sheller that
attracts a long line of kids waiting to feed an ear of corn
into it, turn the crank and watch as the kernels spew out
the bottom ... There's also a joyful lack of organization
at the festival . . . The Institute simply makes its
grounds available to the people, and they do what comes
naturally ... They make their own entertainment like
they have for centuries."
The above are excerpts from Ron White's article,
"Texas Folklife Festival," San Antonio Magazine,
August, 1975.
APPENDIX VII
MEDIA COMMENTS AND QUOTES
"We used one [festival transparency] in our story on ethnic
festivals and will give the Institute due credit. I have arranged
to have a copy of the magazine in which it appears sent to you
when it is released later this year."-Candis C. Agnone, Assis­tant
Picture Editor, Topic Magazine, United States Informa­tion
Agency, Washington, D. C.
"Thanks for the press kit-which I shall make good use of
when space allows ... Hope more Texans realize what a fine
thing they have in the festival."-Jo Bright, Women's Editor,
Big Spring Herald
"I know everyone who has attended in the past has had a
grand time."-Lolita R. Parvin, Editor, Texas PTA Communi­cator
"Best of luck with your 1975 Texas Folklife Festival ... I
hope to be joining you for your '76 event."-Helen Naismith
Futch, President, Epicurean Society of America, Inc.
"I thought you would like to have a copy of an article from
the leading French language magazine in Montreal. The Insti­tute
is prominently displayed on page 7 by Monique Nuyte­mans
(des Roches). She made a visit there last November and
obviously was most impressed. I also had the travel editor for
the Toronto Star over there Tuesday, and he enjoyed a lengthy
visit relative to the Folklife Festival." -Sharon Eason, Mana­ger,
Visitor Relations, San Antonio Convention and Visitors
Bureau
"The festival was super! Surely glad it was such a success
this year-and no weather problems!"-Don Epperson, Execu­tive
Director, Texas Tourist Council, Austin
"Thanks loads for the use of the Syrian and Lebanese
Texans booklet. I do appreciate your approach to our prob­lems:
direct, no soft-soap and direct to the consumer."-Leo
Melzer, United States Information Agency, Washington, D. C.
"I would like to say 'thanks' for your many kindnesses while
we were in San Antonio, and most particularly for the inside
view of the folk festival. I hope to be able to call the festival to
the attention of national audiences at the proper time, which I
should think would be early summer of 1976."-David L. Watt,
Society of Travel Writers, San Miguel de Allende, Mexico
"As you probably know, there is a story in the July South­west
Airlines Magazine on the event [festival]. If you will send
us some folders, we'll have the hostesses hand them out and
put them at our ticket counters."-Camille Keith, Public
Relations Director, Southwest Airlines, Dallas
"From a journalist's point of view, it was a treasure trove of
feature material."-Holly Wood, Women's Editor, Seguin
Enterprise
"During his master of ceremonies stint at Stage 6, Friday,
George Wood went into the audience and found a large group
of spectators from Australia, families from Vermont, Florida,
Rhode Island, and Georgia, as well as Texans from throughout
the Lone Star State."-Seguin Enterprise
"We are scheduling ten spots per week for Texas Folklife
Festival. One main reason is because KENS-TV helped us with
our local Fiesta del Concho in June."-Harry Mooradian, Gen­eral
Manager, KCTY, San Angelo
"KTSA will be taking a major part in the publicity and par­ticipation
of the Texas Folklife Festival this year. We will do a
major PSA campaign beginning ASAP ... KTSA React will be
suspended in favor of Texas Folklife Festival Minutes ...
Ideas for our involvement are welcome."-Memo to KTSA
staff from Lee Randall, San Antonio
"Bob Winn did build an outstanding exhibit promoting the
Texas Folklife Festival that we displayed in our San Antonio
Court prior to and during the Festival."-Jasper A.
Westbrook, Colonel, USAF-Ret., USAA, San Antonio
"The Twenty Nine Club of Center is going to San Antonio to
put on an exhibition of the Charleston for the folks at the Texas
Folklife Festival ... The whole concept of the Festival is one
that has struck a great responsive chord among Texans of all
ages and all parts of the state ...
"So-The Charleston at the Folklife Festival? You bet. It's a
relic of the past being put on by some people who cherish and
value some of the things of the past. It is an admirable trait we
Texans and Americans have, a desire to stay in step with the
present without losing touch with the things we loved in the
past."-Ed Leach, The Longview Morning Journal
"I do encourage parents to take their children [to the Festi­val]-
point out value for school children, etc."-Dorothea
Gingrich, Seguin Enterprise
T
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The buses wtll travel thre
between the Instttute and de
parking lots with stops along
All three routes will start an
the Durango Boulevard entr:
the festival.
Route no. 1 buses will go
Durango to Alamo, north on J
the Menger Hotel, right on f:
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be made on that r
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Stage l S:lO ~~~~:~lc\ers, square ~= ~!~
s.OO East Texas String En· 9·00 Indian Dancers h 1 Corrunerce
semble 9:30 Lando Bayant an * va and Arcini
5.30 Jr:~ :~;:tman, fast lO:OO i!::Yc:Zwan, Mid-East*
6:00 ~:n~~~onio Mabobay 10:39 o;:~~[n Pollsh Folk! !. b~ ~~s~ol
6:30 Ha11ettsvU1e Fiddlers Dancus th on Nava
1:01 Ed Kadtecek, aeeor· Stage 7 est to S. St.
'7:30 ~-':e Bowman. last ::.o and east
draw artist r~: ~:0oVexas String En·
t~e"A::~r;'~~ft!td':~~k 7:30 ;::rJ!~ RLce Puddtng ~U::.~ :~~
9
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C:~~~rMusic Makers Contest 'illita and Ma
l d cgcn 9:30 Joe Bowman, fast 9:06 Hickory M ers folk !. Marys at draw artist 9:lO ~u.~!~:n y ' va, Arciniet
10:00 l:::e~orms, square tO:OO ~~bi:x:as String En- ( ~~a=
"!!,.!'.!o!!!.~'!\\1'"""'' ~ ~~~~?Jf"'~·N· 10:30 Hallettsville Fiddlers Specials
c au KUKIIS Stage 2 Los will proceed
::~g~~~u" Cajun Music and Crawfish 5:00 ~!aq~rs~dor~~·· oyer, north to
P c-'•~,.M,., ... D Races St catedon ; E;~:~~ PU' Stage 3 6 30 r!~g:f~ B~~d -
· Durango an<
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Folklile F8StiVCil ~ Gu
.·=~~ready to go·~
mo City Thursday.
---·-- CLIP
AND
CARRY
GUIDE
Today's festival sche
Stage 1
12:01 temGetrnse and tlle Wes·
12:31 Hoboes
1:11 Joe Bowmaa. fast
draw artist
1:31 Aastla Polish Folk
Daaeers
2:11 Saa Antonio Maba­._
ay Dancers
2:11 H-s
3:11 DueeCrzse ch Beseda •·•• r.. ..... ...... •"'• w .. .,_
Stage 4
Lebanese Dautlng and
Music
Stage 5
l:Dt Woedrome Family
1:38 The KuUenbergs
2:00 Singing Barris Fa·
roily
4:ot Woodrome Family
4:30 The Kullenbergs
5:00 Singing Barris Fa·
5:00 The Good Crowd,
Greek dancers
5:38 Polish Dancers of
SaD AnloDio
6:10 Laredo BayanJhan
Dancers
':31 Austin Polish Felt
Dancers
7:80 Tanya Zwaa, Mid­East
dancer
7:30 Laredo Bayanlhan
Da.acers
8:80 The Good Crown,
Greek dancers
8:30 lndiaa Dancers
They will kick off at 5. p k d •d b ~W!~:!~~~o earmarked for
p.m. the Fourth Annual ar Gft r1 8 US8S First-timers at the lesti-
Te~as Folklife Festival A rtew tra':el convenience this year for people golag to ~~sit:l:n·Y~~r d~~~'k{y~~k
:t~;j!:t:'~:~~;~;~;~\~ ~ ~~:~~~;~:fA~:·~::.=d:~:{.~;~:::~\r~::.:: ~~e~::~:k~'s!~~u·~if~;
Texan Cultures on Hernis- ~':' :~~0 at!d ~=-:fs a,a; ~~j~~~D~oand trip P~ny, a country-western
Fair Plaza grounds. is being 'lbarsd.ay attd Friday tile bas will leave Wonderlaad trto from Stonewall_.
~ ~'i-:!iNgest block saartlag let eaft half bear Dlltil 8 p.m. geiDg te the ta~r:t~ t~dso7~r~=~~t
O¥er l.iOO ~are =lv;~~: :.'~- ntura n tbe half Mar from 8:30 p.m. ethnic groups, from hoe-set
to provide constant eD- Satnrday aad Saml:ay servke wiD start at 11:31 a.m. down co~ntry to country.
:kUlna inrnem ~ the foods of Last retum bas tD Samrda)> will be at 11:30 p.m. aad •• grass, Ca]un t.oe-tappin' and difJ~.nt etboic growps &mctay I& 11 p.m. the German opa.
thu11day .y ·,_
Stage 1 Stage 5 Stage 6 Stage 7 1
5:00 FMt Ten. Striq EHemhle Woochate F.ually-JohJI Scdaa
5:30 Joe Bo-.., faa dn.., U1ilt. Siqi!IJ Huri• FUirilJ
6:00 Su Aatoaio Mlbahly Ducen The Kdeabet'p
6:30 H.Uett.Y~"'Ue FWdlw•
LarecH Bayuiha Dtutee,.
IMe Ratbkamp Taazerio
Fu Huat Follin
llieltory .
7:00 Ed K..cUeeek, ~
Datcll Dothu,.& Moedtr Molly
Pou.b Daace,. or S... Aatooio
Want Atta. 0.,. Bud
Eut Te:w.:u Striae ED~emble (I
7:30 Joe Bo-ua. fut dr•w artiA
8;00 HaDett.vi!Je Fiddler• SbJPill Hurite•-loha 8ecbl
8:30 A•ttla Poll* Folk DDeen The KuUeaberp
9:00 Devi.oe Muir: MaUn
9:30 JoeBo-........ ll'dlt
10:00 T•pe W..-.., .....-e..._..
10:30 Hallett•ville f1dcUws
JewiM FoUumcertaadi:tuter8
~ Kkktrl, IMI.IIale daac:en
...... no-..
I..rM. &yaailau Ducen
Tuye z .... Mld-Eut DaDcer
Auda PoHU Felk Dueen
BeJPaa Rice Paddiq Coate5t
Hki<My
A. Cleo Myert, folk mutidaa
E"t Tex .. Slrilll Ea~emble
Stage 2 Stage 3 Stage 4
c.ja ... _.Cnwllll.... C... .a d. F'-- Lebal!He Daacins: ud Mulk
Speclals..,._..._..,.,_.., .. .,_ ... .,...,.,.,Pipo....,,,.,. • ..., .............. n.•
n--r,t:Oe ... C.W.,o..t.. ......... f,_.,__...._,.._nr..ten;7:30~Jiootii,IHea.tbbmpT&IlZIIIrill:1:30
LGI(C.W.,A.Ga-M,.n:&r00 ........ ....,._ ..... .._.,8:JODirtd!Booth, Dutth Doehten a. Dtr MCMder Molly; Lor
Cabia, Ed K.d~ __._; 10:30 f4 C.W., om.. ... ,....,..
. ;-\
hf