BBPDRT
Sept. 12, 13, 14, 15, 1974
Sao Antonio, Texas
The University of Texas at San Antonio
INSTITUTE OF TEXAN CULTURES
REPORT-197 4 TEXAS FOLKLIFE FESTIVAL
"How to Have Texas Time of Your Life?" was a question
posed in the Sept. 12,-1974 San Antonio News. The editorial
suggested two ways to get to know the colorful background of
Texas: One, spend every weekend for the next two years visit­ing
all the Texas community festivals, going to all parts of the
state where people with Old Country background live, eating at
unusual restaurants, visiting dozens of museums. The second
way-attend the Texas Folklife Festival!
The only reason for having the Texas Folklife Festival is to
provide a platform for the many kinds of Texans to present
their folkways to themselves and the world. Hopefully, they do
this in such a way as to recall the best of the past and present
and to buoy the spirit of communal friendship for the future.
The festival is now the largest involvement of ethnic-cultural
groups in a four-day period taking place anywhere in the United
States. Participation has tripled in a three-year span:
1972 21 ethnic groups involved 2,163 participants
1973 25 ethnic groups involved 3,847 participants
1974 26 ethnic groups involved 6,000 participants
The wider variety and selection of participants, providing a
more representative picture of the cultural diversity of Texans,
has now been exposed nationwide on two national NBC-TV pro­grams.
MUCH NEW IN 1974
Much was new at the 1974 festival. To cite a few examples:
muzzle loading demonstrations, Dutch food and music, Swedish
folkdancing, Indian stickball games, Scottish caber toss, Irish
hurling and an expanded independent Mexican-Spanish pro­gram.
Highly complimented were an improved Children's Toy­land
and Barnyard, Grandpa's Toolshed, a buckin' barrel game
and fire engine pumper, providing fun and involvement for
many youngsters.
Improvements included innovative new booth constructions,
more color and shade, additional signs to direct the flow of visi­tors,
building seven entertainment stages and more efficient
scheduling of games and entertainment. An eye-catching new
"Map and Four-Day Program" was designed by Tom Stephens
and Claudia Ball. Communications, security, finance, first aid,
and maintenance systems operated more smoothly for the con­venience
of participants, staff and public.
More participants-whether food servers, storytellers,
entertainers, artists or craftsmen-appeared in authentic cos­tumes.
Booths were more carefully decorated. Food menus in­creased
and were more varied. All1974 artists and craftsmen
kept a promise to demonstrate their techniques full-time.
An advance ticket sale program was introduced in Austin,
New Braunfels and San Antonio, with moderate success, in
view of a late start.
FOUNDATION SUPPORT
Grants from five foundations made the 1974 festival possible:
the Ewing Halsell Foundation of San Antonio; Houston Endow­ment,
Inc., of Houston; the Moody Foundation of Galveston, the
Sid Richardson Foundation of Fort Worth; and the Strake
Foundation of Houston.
The Sid Richardson Foundation had supplied the 1968 grant
which provided funds for 150 Texans to co-sponsor the Ameri­can
Folklife Festival at the Smithsonian in Washington, D. C.,
initiating the interest to organize a folklife festival for Texas.
The first festival in 1972 was supported by $35,000 in grants
from the Ewing Halsell Foundation, Moody Foundation and
Houston Endowment.
The commitment of 678 rooms for participants by members of
the San Antonio Hotel and Motel Associations permitted the
festival to house out-of-Bexar County participants and to invite
Texans from over 130 Texas towns. Over the three-year period,
the San Antonio hotels and motels have provided 2,173 rooms
for participants at a public service cost of over $43,000.
EVERYONE BUT THE WEATHERMAN
In this year of sky-high inflation, prices for foods, drinks and
art and craft items sold on the grounds were kept reasonable
and the family atmosphere prevailed. The shuttle bus system to
transport persons to and from the festival continued to win high
praise. In fact, the only uncooperative eleme1J.t was the aggra­vating
"Mr. Rainman" who insisted on crashing the party. This
unwelcome guest gave us a loss of $5,000 on the festival as a
whole and caused us to seek a new date for the 1975 show.
The usual informal opening ceremonies began Thursday,
Sept. 12, as Institute guides escorted Master of Ceremonies W.
T. Oliver, of Port Arthur, to the front entrance of the Institute.
Allen Thibodeaux and his French Ramblers, from Groves,
played the Cajun National Anthem, "Jole Blonde," followed by
"Big Texas" and "San Antonio Rose." On cue, balloons were
released and everyone shouted "Laissez les bon temps rouley"
(Let the Good Times Roll!).
The rain on Thursday continued Friday. Flash floods closed
highways, isolating San Antonio and preventing many groups
from Houston and the valley from attending. It did not dampen
the "Go for Show" spirit of the participants or those who
attended. A "wet" (indoor) and a "dry" (outdoor) action plan
was immediately programmed. The dry plan was ennacted.
"The Russians Have Landed-and Texas Says Welcome"
headlined an article in the Sept. 30 issue of People Weekly,
published by Time/Life, New York. The reference was to the
visit of eight Russian cosmonauts, their chief, and six U. S. as­tronauts
to the Texas Folklife Festival on Saturday. The crews
took a break in training for the joint Russian-American experi­mental
docking mission set for mid-1975.
The spacemen tasted Richard Bolt's famous sourdough bis­cuits,
choked down fiery chili served by the Chilympiad boys,
·received yam bouquets and yam pie from the GilmerYamboree,
danced "the Dabke" with friendly Lebanese dancers, marveled
at the 450-gallon pot of Cajun gumbo, and visited the Wurstfest
Germans. Cosmonaut Col. Aleksey Arkhipovich Leonov added
a touch of humor and humanity, sliding down the front berm on
a piece of cardboard.
Saturday brought another foreign visitor: Writer Irmgard
Muller for Petra magazine published in Germany. Before she
left, Ms. Muller made friends with the Danish Texans and be­came
their top vendor of Danish pastries and cheese.
In these ways, the festival bridged the gap between peoples,
established genuine human relations and took a small step
toward a better world.
BICENTENNIAL MODEL
The festival has gained national recognition as a bicentennial
model. Observing 1974 operations were Ms. Elizabeth J. Kirby,
Program Officer, International Activities, American Revolution
Bicentennial Administration, Washington, D. C.; Ms. Dell T.
Courtney, Special Events Coordinator, Louisville (Ky.) Bicen­tennial
Corporation; Carlos Chavez, representing the El Paso
Chamizal Festival; and bus loads of bicentennialites from Lub­bock
and Austin.
As a result, the Institute has heard from bicentennial leaders
in Texas, Kansas and Mississippi. We are now consulting with
management of the Panhandle South Plains Fair, the Lubbock
Chamber of Commerce, and the Lubbock Bicentennial Commit­tee
adding a children's playground at the Ranch Museum at
Texas Tech University incorporating ideas developed from ex­posure
to the festival's Children's Toyland and Barnyard and
other youth-oriented activities.
James Morton Smith, Director, State Historical Society of
Wisconsin, is taking close looks at the festival, as he puts to­gether
their great outdoor Ethnic Museum-a bicentennial
project in Wisconsin.
Historian Robert Hartje, Wittenburg University, Spring­field,
Ohio, is excited about the festival and hopes to use activi­ty
slides in two bicentennial shows in cooperation with the
Institute.
At the suggestion of Mrs. Gene Brownrigg, Executive Direc­tor,
ARBC of Texas, the Institute is planning to publish a pam­phlet
outlining an ethnic cultural research-festival program
that can be used in schools anywhere in the United States. It
will be the Institute's recommended approach to using the
festival theme in bicentennial celebrations.
SPREADING THE WORD
Support and impact of a state festival depends to a large de­gree
on the exposure it receives from newspapers, magazines,
television, radio and other communication sources. The festival
enjoyed continued support of column comments, editorials,
news reports and articles that reached international propor­tions,
especially among our Spanish-speaking neighbors, with
Spanish language articles in El Visitante Dominical (513,000
circulation), Turistampa, Saludos and La Graceta.
Forty-three Texas radio stations and 35 Texas TV stations
used the public service spots produced by Glenn, Bozell and Ja­cobs,
supplemented by live interviews and on-the-scene filming.
TV crews filming the 1974 festival came from NBC-TV, Hous­ton;
WFAA-TV, Dallas (producing documentaries); KPRC-TV,
Houston; and Channel 6, Beaumont. All San Antonio TV
stations devoted time on news and talk shows as well as doing
on-the-spot filming: KENS-TV, KLRN-TV, KSAT-TV, KWEX­TV
and WOAI-TV.
The festival received national network exposure on the NBC­TV
"Today" show twice: on September 16th, covering the visit
of the cosmonauts and astronauts, and on October 21st, featur­ing
Hondo Crouch at the festival and in Luckenbach.
Lonn Fitzgerald and Hugh Pillsbury filmed all four days for
the Texas Highway Department's upcoming 16mm color/sound
film on "Fiestas of Texas."
Colunmists and writers covered the 1974 festival for Better
Homes and Gardens (8 Million circulation), Progressive Farmer
(1.9 Million), Texas Monthly, National Times, and Texas
Uniques, Antiques and Art. Robert Heard, of Austin, repre­sented
the Associated Press.
Major newspapers represented at the festival, or known to
have run preopening articles, were: Abilene Reporter News,
Austin American-Statesman, Baytown Sun, Beaumont Enter-prise,
Beaumont Journal, Center Champion, Comfort News,
Dallas Morning News, Denton Record Chronicle, Eldorado
Success, Fredericksburg Radio Post, Fredericksburg Standard,
Hondo Anvil, Houston Chronicle, Houston Post, Karnes City
Citation, Kenedy Advance, Kenedy Times, Lubbock Avalanche­Journal,
Luling Newsboy, McAllen Valley Town Crier, Ft.
Worth Star Telegram, Gilmer Mirror, New Braunfels Herald &
Zeitung, Pleasanton Express, Port Arthur News, San Angelo
Standard-Times, San Antonio Express, San Antonio News, San
Antonio Light, San Antonio Register, San Antonio Review,
Victoria Advocate, Waco Tribune-Herald, and Wichita Falls
Times.
Campus papers who sent correspondents included the Uni­versity
of Texas at Austin, the University of Texas at Arling­ton,
and St. Mary's University, San Antonio.
Major publications already requesting articles on the 1975
festival are: Woman's Day, New York (7 Million); Jack & Jill,
Youth Division of Saturday Evening Post, Indianapolis
(710,000); and Grain Producers News, Amarillo, which is dis­tributed
in Europe, Africa, Asia, Mexico and South America.
CONCLUSION
We are confident that the festival has again shown that it is
the single most effective means we have found to tell the story
of our Texan diversity and create understanding and good will
between elements in our population. The dates for the 1975
festival are: August 7, 8, 9 and lOth. There are two reasons for
moving the festival date a month ahead: to avoid the Septem­ber
rains and to provide an opportunity for more vacationing
families to attend.
When people of all kinds come together to have fun, sharing
their special foods, music, dances and ceremonies, an ideal en­vironment
is created that enhances mutual understanding. No
visitor, experiencing this, can escape the basic message of the
healthy diversity of our people and of the real pleasure to be
gained from learning more about each other.
BICENTENNIAL
sAN.ANTONIO
·: Fun-Filled Texas Folldife Festival September 12-15
Th4! festiva l w.·ill recall th•
spectrum of frontier life wilb a cane
.-nd grist miD. log house raising.
l~dian Village a!UI Cattle Drive
Corral.
A proa!SI of molting pott""Y
lnmed from T .. u lodlana wiD be
domonttrated at a dWig·p!t kiln.
=~reeh~~cc;:.:t~b~~u:" ~~~
mal<• a!UI poliab !belT """ pottery.
or ~·en .. greue• the pota.
"Groupa - 19 area r .. llvala
a!UI anoual evento fJoom tbtoupout
tbo &tote will participate. Fifty-one
llrtiola andcraltsmen'lrill demonstr·
&te ..,.b dlvOHO okillo u bread·
uuml> tcolptpr.,, tlumitbing, "*""""" poa, lye -p molting.
carieaturet and we.tern an,• -&aid
Baht.
entertainment on aeven sta~t . En
tertainment will vary from old·time
fiddlen to namen('() guitariJts; (rom
eountry and western groups to
bl'Tm~S ~~h :h:rJ;:~ polka and
duleimer band.a will be sturdy
German oompah and mar('hinx lrish
tnd S<otllsh baf!Pipers.
Dandttg will .,_,a major &etivity
with the largdt '1\age built to &<'
eommodate ethnl< folk musl<iana
and costumed folk d•neen ~pt"e'
tenting Swe-dish, Greek, Poliab.
lrith and Germon·T•u.na. Lebon·
ete, Mexka:n aod Spanish·Texan
folk dancers will dominAte two other
Ot.lll!""· Jewish loll< d&neero wlU
perform ;. Iron~ of thldr traditional
'"Sukkah .. u they ee~brale tbe most
'!"or~!!!"~ barv..t feotlval,
A T exas--Si:e Block Party
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APPENDIX I
WHAT PEOPLE SAID-A FEW SELECTED QUOTES
"Thank goodness for people like you who 'tell it like it is.' It is great to realize that
Texas is made up of 26 major ethnic groups-not only three as is quite commonly
noted. You speak my langu1;1ge."-Mrs. Corinne Montandon, R.D., M.P.H., Baylor
College of Medicine, Houston.
"I enjoyed my trip to San Antonio very much-thanks in large part to your gener­ous
Texas hospitality! The festival was the best one I've been to anywhere, and it
was such fun, too."-Elizabeth J. Kirby, International Program Officer, ARBC,
Washington, D. C.
"The weekend visit to your wonderful San Antonio will long be remembered with
happiness by the Scandinavian Folk Dancers. We would like to thank you for in­viting
our group to participate in the Folklife Festival."-Inga Lisa Nilson, Gulf
Coast Scandinavian Club, Texas City.
"The show was excellent in every way-something we can all be proud .of."-H. B.
Zachry, San Antonio.
"Thanks for your great help. I had a grand time!"-Bonnie Crone, editorial repre­sentative,
Better Homes and Gardens, New Orleans.
"I just wanted to take a minute and tell you how much my family and I enjoyed
the festival last weekend. It was the first one we had attended and it was well
worth the drive from Houston.''-Linda Horner, Houston.
''I'm really thrilled to see more and more educators becoming excited about the
Texas Folklife Festival. The festival is the most exciting 'show and tell' classroom
that could possibly be imagined; it is the most effective teaching tool that could
ever be devised.-E. W. "Woody" Woodrome, Nederland.
"Congrats on another fine Texas Folklife Festival, 1974 Edition! The great plan­ning
and work that went into it was obvious. And when the integrity of work goes
into a project, only good can come from it."-Robert H. Thonhoff, Fashing.
"The Yamboree delegation has just returned from San Antonio and Folklife
Festival III. We feel the festival was once again a great success in spite of the
rain."-Mrs. Don W. Smith, Chairman, Yamboree delegation to the festival,
Gilmer.
"We want to thank you for the publicity for our area at the Folklife Festival. We
enjoyed meeting Bonnie Crone from the Better Homes and Gardens magazine and
the lady from the Bicentennial."-Mrs. James N. Castleberry, General Chairman,
and Mrs. William E. Parrish, Vice Chairman, NIOSA.
"Thanks to you and your staff for our four wonderful, happy days at the Folklife
Festival. Since so many of us are now convinced this is the greatest event of the
year in Texas, we'll be there as spectators if not participants."-Mrs. Betty Smith,
Lancaster.
"A number of faculty and staff members at the University attended the Festival
in San Antonio recently and have made favorable comments to me. One couple
who attended all the Festivals said that they considered the last one to be the best
one.''-Lawrence T. Franks, Associate Dean of Students, University of Texas at
Austin.
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APPENDIX II
COVERAGE
One of the top spokesmen for Texas tourism, Jim Battersby,
executive vice president for the Discover Texas Association,
acted as public relations consultant to the festival for the third
year. He is to be credited with considerable worldwide publicity
of the event.
Volunteering staff support during the festival were: Henry
Nussbaum, Sharon Eason, Peter Romell and Linda Williamson,
San Antonio Convention and Visitors Bureau; Chuck Snyder
and Frances Wright, San Antonio Chamber of Commerce;
Cathy O'Neill, Glenn, Bozell and Jacobs; and Loraine Wernert,
chairman, San Antonio Toastmistress Clubs, San Antonio's
"Voice of the Festival."
CITY-COUNTY SUPPORT
The mayor, city council and commissioners court were kept
informed of program developments through "Festival Monthly
Bulletins" and individual conversations. The mayor and various
members of the city council and the commissioners court
publicly praised the Texas Folklife Festival.
Actively engaged in setting up police and fire security, health
inspection, and rendering material assistance, have been the
San Antonio Police and Fire Departments, HemisFair Plaza
officials, City health inspectors, Convention Center, City Parks
and Recreation Department and the Texas Alcoholic Beverage .
Commission.
Providing the shuttle bus service under Fred Gaston's
guidance was the San Antonio Transit System. Tom M. Fuller,
Asst. General Manager, provided public service advertisement
on all city buses.
Arranging public service advertising promotions by the City
Water Board and Southwestern Bell Telephone Compai)y were
Joe W. Musgrave and Jada Davis. The telephone company in­cluded
the festival in a statewide mailing of special significance.
The August issue of "Telephone Talk" reached over 2 million
customers.
Actively reporting and promoting the festival were: the City
Public Information Office, San Antonio Convention and Visitors
Bureau, the San Antonio Development Agency, San Antonio
Bicentennial Commission and the Government Employees
Credit Union of San Antonio.
Some of the city's largest employers promoted the event in
employee house organs, window and marquee displays or ticket
sales. Others handled direct mailings of brochures or contrib­uted
services and goods. Among them: the Alamo National
Bank, Bexar County National Bank, Field Drilling Company,
First National Bank, Frost Bros. Department Store, Frost Na­tional
Bank, Government Personnel Mutual Life, National Bank
of Commerce, Texas Scenic Company, United Services
Automobile Association, Universal Bookbindery, Inc., and H. B.
Zachry.
Major contributions in public service promotions, using com­pany
designed festival posters at retailers, radio PS spot ad­vertising
and drop-in ad slugs were made by: Coca-Cola Bot­tling
Company, Eastman Kodak, Fox Photo, Handy Andy .
Stores, Lone Star Beer and Studers. Frost Bros. Department
Store did a special festival window display. Glenn Biggs, Presi­dent,
First National Bank, was of valuable assistance in pre­senting
the festival concept to leading San Antonio business
men.
Arranging for the cosmonauts and astronauts to visit the fes­tival
was Frank Horlock, Chairman of the board, Pearl Brew­ery.
STATE SUPPORT
Promoting the festival in publications, at special events, con­ferences
or by supplying planning data or materials were the
following chambers of commerce: The Austin Chamber of
Commerce, the East Texas Chamber of Commerce, Greater San
Antonio Chamber of Commerce, Hondo Chamber of Commerce,
Luling Chamber of Commerce, Nederland Chamber of Com­merce,
Port Arthur Chamber of Commerce, Rio Grande Valley
Chamber of Commerce, and South Texas Chamber of
Commerce.
0 . T. Baker's outline "Producing and Planning a Special
Event" developed for the East Texas Chamber's Tourism Con­ference
in Tyler was requested by several hundred agencies,
including the United States Travel Service in London.
A special debt is owed the Texas Highway Department and
its eleven tourist bureaus and visitor centers, who handle the
bulk of festival brochures. In addition to directing tourist traffic
this way, the Highway Department promoted the festival in its
"Calendar of Texas Events," "Texas Travel Log Newsletter,"
Texas Highway magazine and filmed for the second year.
The Texas Tourist Development Agency was most helpful,
sending members of the First Texas Newspaper Writers Tour,
the First Canadian Travel Writers Tour, and German writer,
Irmgard Muller, to visit the Institute, and for publicity in its
statewide "Tour Texas-Sept. Calendar of Events." Support
will continue at major travel shows in 1975 to be held in Dallas,
San Antonio and Houston, according to Ben Holub, Jr., Travel
Show Coordinator, and Elmer Whiddon, Chief of Media
Relations.
The Texas Tourist Council plugged the festival in its monthly
newsletter, "Tourist Talk."
As a member of the Discover Texas Association, the festival
was supported in the DTA Membership Bulletin, the DTA
"Slow Down-Discover Texas" traveling showcase exhibited at
22 major shopping malls in Texas, and by several hundred DTA
members who displayed the fes tival brochures and posters at
their tourist attractions.
JOHN Q. PUBLIC
Between April5 and September 26, the DTA travel showcase
attracted 209 inquiries on the festival from 49 Texas cities and
12 states. This was exceeded by 301 direct public inquiries from
111 Texas cities and 7 states. In San Antonio alone, 223 doctors
and dentists responded affirmatively to an appeal to place bro­chures
in their waiting rooms. The total inquiries answered in
1974 were three times greater than those handled in 1972, when
the festival began.
TRAVEL INDUSTRY SUPPORT
The festival appreciates the support of corporate public rela­tions
sectors of major travel organizations, such as the Ameri­can
Automobile Association, the airlines, bus and Gray-Line
tours, AMTRAK and major oil companies, who include it in
magazines, house organs, and who display brochures, posters
and counter cards to stimulate tour trade.
A few examples of special merit:
AMTRAK'S direct mailing of 2,000 brochures to tour pros-
pects.
Southwest Airlines running three articles (two illustrated) in
its inflight magazine and using festival material in their
Southwest Airlines Sweethearts Club newsletter and corporate
account newsletter.
Heavily pushing group tours were: Eastern, Delta and
Braniff International; Greyhound, Continental and private tour
promoters: Chaparral Society, Harlingen; Transportation En­terprises,
Austin; San Antonio Transit; Loyal Travel and Mor­gan
Tours, San Antonio.
In an international mailing "Where in the World to Go in
September" by the AAA Travel Trends Public Relations De­partment,
Falls Church, Va., the festival was one of ten sites
recommended. AAA offices in Texas, Oklahoma, New Mexico,
Louisiana, Arizona, Missouri, Arkansas and Washington, D. C.
used releases and brochures in tour promotions.
The festival was covered twice in Odyssey magazine (Gulf
Travel Club). It appeared in the Woodall's Trailer Travel publi­cation
(175,000 circulation) and Discovery (Allstate Motor Club
quarterly).
Braniff International's New York PR Department brought
the festival and Institute to the attention of William D. Chase,
publisher of Chase's Calendar of Events and other books print­ed
by Apple Tree Press of Flint, Michigan.
NATIONAL CONSUMER MAGAZINES AND OTHERS
The grand achievement for the 197 4 festival was to earn the
color cover of the Sept. 25, 1974 issue of My Weekly Reader,
The Children's Newspaper, published by Xerox Corporation for
use in public schools. It has a circulation of over 11.2 Million and
is limited to subjects the publishers consider of educational
value and interest to school children.
Festival articles appeared in: Southern Living (800,000),
Mademoiselle (706,000), and People Weekly, New York.
A wide variety of special audiences were reached in such
publications as: Texas Co-op Power (262,000); Optt'mist
Internatwnal (105,000), Building Tradesman (71,000), Go
(10,000), Texas Industry (6,000), Texas Outlook (60,000), The
Chuck Wagon (17,500), Houston Town & Country, Fiesta,
Saludos!, Southern Outdoor News, Party Line, A Singles
Magazine, Viltis [Hope], a folklore magazine, and A viatwn
Week & Space Technology.
Not to be ignored are significant influential groups reached
by newsletters: The Medallwn (Texas Historical Commission),
TPRA Talk, (Texas Public Relations Association), The Ameri­can
Folklore Society Newsletter, the Pan American University
Newsletter, USAA Coverage and USAA Highlights, The
Senwr Sentinel and foreign language papers: CZAS (Polish Na­tional
Alliance weekly) and Hellenic Chronicle (Greek weekly,
Boston, Mass.).
Festival recipes were provided the Epicurean Society of
America, who are publishing a Famous Festival Foods book as a
bicentennial project; to editors for H.E.B. World and The
Newsbasket, and Texas Monthly.
The Victoria Advocate featured the festival in a color cover
magazine supplement Sept. 8th and numerous papers used fes­tival
photos this year. Fifty percent of the major national and
state magazines used the festival logo, pictures or original art
illustrations in 1974. Editorial support increased 75% in the San
Antonio area, alone, with an especially imaginative editorial
cartoon in the San Antonw Light by Tom Haygood.
The festival captured the attention of local, area and national
travel writers from Connie Sherley, Austin American-States-man
to C. W. Johnson, Springfield, Mo. News & Leader and Lee
Heiman, Louisville, Ky. Courier-Journal.
Requests for group tour information have come from as near
as the Weekender's Club, Houston, and West Texas Education­al
Tours, Inc., Dallas, and as far away as the Asahi Agency,
Travel Inc., Tokyo, Japan.
ADVANCE TICKET SALES
Joe Perry, Administrative Manager of the Institute, and his
assistants on the Institute and University of Texas at San An­tonio
staffs, deserve great public thanks for the many hard
hours of work in managing the financial affairs of the festival.
Supplemented by temporary Manpower workers, this group is
responsible for handling ticket sales, coupon redemptions, pay­ment
of taxes and all the auditing responsibilities on top of re­gular
duties.
An active advance ticket sale program was begun in 1974,
and an even more vigorous program will be undertaken in the
future. The design and print sections of the Institute developed
attractive point-of-sale placards.
Special kudos to the following people who initiated the
program for the 1974 festival:
Nell Buckley, Lackland AFB, Texas
Donald Carpenter, Kelly AFB, Texas
Alicia Eaton, Joske's, San Antonio
Dr. Dora G. Grossenbacher, UTSA
Milton Haehnel, Smokehouse, New Braunfels
Gordon Hart, USAA, San Antonio
George E. Hurlock, Kelly AFB, Texas
Bess McClure, Randolph AFB, Texas
Mike McMahon, Tommy's Restaurant, San Antonio
Morris M. Mathieu, Diane Miller, Handy Andy Stores
San Antonio
Randy Power, First State Bank, Austin
Richard Ries, Ft. Sam Houston, Texas
Greg Roland, Brooks AFB, Texas
Richard Salazar, Brackenridge Sky Ride, San Antonio
Sheila Sharon, Southwest Research Center, San Antonio
RADIO AND TELEVISION
The festival was supported by public service television and'
radio spots produced by Glenn, Bozell and Jacobs of San An­tonio.
Television coverage expanded from 33 to 35 stations;
radio support from 33 to 43 stations.
TELEVISION STATIONS
Abilene
Austin
Beaumont
Big Spring
Bryan
Corpus Christi
Dallas
El Paso
Ft. Worth
Harlingen
Houston
Laredo
Midland
Port Arthur
KRBC-TV, KTXS-TV
KHFI-TV, KTBC-RV, KVUE-TV
KBMT-TV, KFDM-TV
KWAB-TV
KBTX-TV
Kill-TV, KRIS-TV, KZTV
KDFM-TV, WFAA-TV
KTSM-TV
WBAP-TV
KGBT-TV
KHOU-TV, KPRC-TV, KTRK-TV,
KVRL-TV
KGNS-TV, KVTV
KMID-TV
KJAC-TV
FIRST IN TEXAS COMMUNITY SERVICE
FRANK A. BENNACK JR.
Publislur
THURSDAY. SEPTEMBER 12,1974
WILLIAM B. BELLAMY
E.IJ(ecutive Editor
Page 8-F
'And Here We Have One of the Outmoded Sources of Energy of the 1970s'
Editor·~ Noh•: Aucnd the 1974 Texas Folklife Festival, Through Sunday
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for ft'A' '~rk bu'! '('(\.x<' fQr the
f~tw .. t !hi~ ~ar ~~ftld 1o driiv; J;t
record at~~ tr;n 'et it~ IWTINf
PUbbcotttMs aU B\ r r}), nm·mn -ilf~.ady dtt gn·~n~ ·
('(1(J(dU(U1
San Angelo
San Antonio
KACB-TV, KCTV
KENS-TV, KSAT-TV, KWEX-TV,
WOAI-TV
Temple KCEN-TV
Waco KWTX-TV
Weslaco KRGV-TV
Wichita Falls KFDX-TV
Helping to place public service spots on television were: Bob
Grammer, Ft. Worth; Ms. Jean Hayes, Wichita Falls; Jack Ma­guire,
Austin; Cactus Pryor, Austin; John Ben Shepperd,
Odessa; Tumbleweed Smith, Big Spring; Art Spencer, Port
Arthur; Frank Tolbert, Dallas; Paula Tucker, Bryan, and John
E. Whitmore, Ill, Houston.
Creative credit for the radio and television spots belongs to
Cathy O'Neill and Glenn Reed. Special thanks to Pat Tallman
for recording the English spots and to Irma Lozano and Martha
Tijerina Gutierrez for translation and recording of Spanish lan­guage
radio and TV spots. Masters were cut with the help of
Art Emerson at KENS-TV. The KLRN-TV staff gave valuable
time and skill in dubbing all public service announcements for
the third year.
Austin
Burnet
Corpus Christi
Fredericksburg
Hondo
Houston
Kerrville
McAllen
New Braunfels
Pearsall
Pleasanton
Port Arthur
San Antonio
San Marcos
Seguin
Vic£oria
RADIO STATIONS
KASE(FM), KHFI(FM), KNOW,
KOKE,KTBC,KVET
KHLB
KUNO, KCCT
KNAF
KRME
KCOH, KIKK, KILT, KPRC, KTRH
KERV
KRIO
KGNB
KVWG
KBOP
KCAW, KOLE, KPAC
KAPE, KBER, K-BUC, KCOR, KEDA.
KISS, KMAC, KMFM, KEXL, KITE,
KTSA-KTFM, KKYX, KQXT, WOAI,
KITY, KONO, KUKA, KDRY,
KEEZ-97
KCNY, KRMH-FM
KWED
KNAL
A note of thanks for helping to place public service spots on
radio goes to: Dr. Ben L. Parker, Pleasanton; Carl Herb Skoog,
Jr., New Braunfels; Faye Chessher, Seguin; Dorothy Hartwell,
McAllen; Art Spencer, Port Arthur; Shanny Street, Austin;
Terrel Cass, Corpus Christi, and Dewey Compton, Houston.
NATIONAL RECOGNITION
The 197 4 festival was:
1. Listed in the 1974 Calendar of Folk Festival & Related
Events, prepared by the National Folk Festival Association,
Washington, D. C., in cooperation with the Library of Congress
Archive of Folk Song.
2. Selected for inclusion in the Texas Folklore Society's 350-
page book The Folklore of Texan Cultures, to be published in
December. In part a salute to the Institute of Texan Cultures
and the Texas Folklife Festival, it is the Society's Bicentennial
contribution.
3. Included in survey studies of the University of Wisconsin­Madison
and the Smithsonian.
4. Named one of Texas' top ten attractions by the Texas
Tourist Development Agency for inclusion in the U.S. Depart­ment
of Commerce Travel Service publication, Festival USA
1975.
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Cosmonaut A. A. Leonov prepares to slide down the berm dur­ing
Texas Folklife Festival at San Antonio. Photo credit: NASA
Johnson Space Center, Houston.
..
APPENDIX III
SUPPORT
Enthusiastic and generous support from many additional
sources made the 1974 festival possible.
FESTIVAL AMBASSADORS
The following 62 citizens served as festival ambassadors in
1974. These civic-minded people act as the link between the
communities in Texas and the festival, helping in promotion of
the event, location of talent, materials and goods, and as com­munity
leaders are of invaluable assistance:
Sidney F. Abegg, Del Rio
Fred Bader, Hondo
N. B. Ballard, Baytown
Yancey Barnqart, Pearsall
Glenn Bercot, Harlingen
Joe E. Briscoe, Devine
Homer Bryce, Henderson
Walter E. Buckner, San Marcos
Terrel Cass, Corpus Christi
James A. Clark, Woodville
Roger N. Conger, Waco
Ms. D. H. Crowell, Bandera
John A. Cypher, Jr., Kingsville
Jerome Decker, Hondo
Ms. Mattie Dellinger, Center
Joe Dial, Placedo
Donald Duncan, Georgetown
Joseph Faust, New Braunfels
Ms. Alice K. Gerfers, Boerne
James Blake Gillen, Sr., Corsicana
Mrs. Ray H. Greene, Gilmer
Leon Hale, Bryan
Mrs. Robert Hayes, Wichita Falls
George E. Haynes, Houston
Mr. and Mrs. Don Hicks, Bandera
Edward J. Kadlecek, Jr., New Braunfels
Alfred H. Koebig, Seguin
Truett Latimer, Austin
Ms. Mildred Lester, Uvalde
Vic Mathias, Austin
Sam A. Maglitto, Bay City
Jack R. Maguire, Austin
S. R. Malone, Devine
J .· W. Milburn, Big Bend National Park
D. Edward Moore, Galveston
Nick A. Morris, Temple
R. R. Morrison, Daingerfield
Charles H. Moss, Llano
Dr. Ben L. Parker, Pleasanton
· Cyrill Sid Pokladnik, Dallas
Tom Purdom, New Braunfels
Mrs. Ralph Randel, Panhandle
Corbin J. Robertson, Jr., Houston
W. E. Salter, Kerrville
Thomas B. Sammons, Jr., McAllen
James T. "Happy" Shahan, Brackettville
John Ben Shepperd, Odessa
Carl Herb Skoog, Jr., New Braunfels
Ms. Ina Ray Smith, Austin
Mrs. R. P. Smith, Jr., Fredericksburg
Tumbleweed Smith, Big Spring
Mr. and Mrs. Adolf Stieler, Comfort
Charles L. Suehs, Castroville
Alvin Sueltenfuss, Boerne
Lonn Taylor, Round Top
Delbert Teutsch, Nacogdoches
Robert H. Thonhoff, Fashing
AI Trent, Kerrville
John E. Whitmore, III, Houston
W. W. Zwerschke, Port Lavaca
GOODS AND SERVICES
The festival must find sources of support for a variety of ser­vices,
goods and special skills. While still incomplete, this list il­lustrates
the generous and widespread help given by organiza­tions
and individuals across the state.
Cattle Drive Corral: Watt Matthews Ranch Wagon, Albany.
Cane Mill: Sugar, Vernon Lewis, C. H. Ketchum Co., San An­tonio;
Cane Mill, Lester Theis, San .Antonio; Mules, Yancey
Barnhart, Pearsall; Cooking vat, Clarence Weimers, Yancey;
Firewood for furnace, Jerry Young, Devine; labor to repair sy­rup
cooker, Bud Payne and Mike Florey, San Antonio Tile Set­ters
and Bricklayers Union #2; Cane, Russell Willis, Lower Rio
Grande Chamber of Commerce, Weslaco; Fire brick, Gaines
Voigt, Longhorn Cement Co., San Antonio, and sorghum,
George Luckey, Luckey Ranch, San Antonio.
Honey Bee Exhibit: Honey Bee Keepers Association of Tex­as.
Log House Raising: Labor on chimney, apprentices, San An­tonio
Tile Setters and Bricklayers Union #2; 8-wheellog wagon,
W. T. Carter Family, Houston; Logs, Ms. Margaret Miracle,
Gilmer Yamboree, transported by Frank Turner, Gilmer; Lime,
sand and blocks for cabin, Arnold S. Griffin, Devine; Mud and
timbers for chimney, Cecil Overstreet, Kountz.
Buckin' Barrel Game: Log, Yancey Barnhart, Pearsall;
Saddle, 0. T. Baker, Austin.
Brush Arbor: Enlargement of the Brush Arbor and construc­tion
of additional arbors, Turtle Creek Optimist Club of San
Antonio.
Desert Plants & Native Texas Herb Exhibits: Rocky Stal­lings
and Rocco Avery, San Antonio, gathered exhibit materi­als;
handout on desert plants, Agricultural Institute of Re­search
and Development Corp., Houston.
Children's Toyland and Barnyard: Hay, Bill Martin, Sunshine
Pecan Co., San Antonio; Playground equipment, Finley S.
Ewing, San Antonio; Rail fence, Jimmy Childs and Ace Hind­man,
Board of Convention Activities, Kerrville Chamber of
Commerce; transportation by Jim Lovern, representing
Arrowhead Enterprizes, Inc., and Arrowhead Ranch, Kerrville;
model horse, 0. T. Baker, Austin, and buggy, Claudia Ball, San
Antonio.
Corn Shuckin': Corn for contest, 4-H clubs of Medina County;
corn crib and other materials, Finley S. Ewing, San Antonio.
Scottish Exhibit: Game materials, Larry Cook, San Antonio.
Spike Driving Exhibit: Track, equipment from Missouri­Pacific
Railroad Co.; fire engine pumper and other equipment
from Texas Transportation Museum, San Antonio.
Grist Mill: Mill, Mr. and Mrs. R. K. Wimberley, Austin;
motor, H. B. Zachry, San Antonio.
Participants Dressing Rooms, staging rooms and equipment:
KLRN-TV, San Antonio.
School and Tour Bus Parking: Dr. Harold H. Hitt, Supt., San
Antonio Independent School District.
~
I
Rooms for participants: San Antonio Sheraton, El Tropicano,
Hilton Palacio del Rio, St. Anthony Hotel, Menger Hotel and
Motor Inn, Crockett Hotel, La Mansion, Crockett Motor Inn,
Gunter, Holiday Inn, Durango St., La Quinta-Convention
Center, Ramada Inn-San Pedro, El Montan, Rodeway Inn­Downtown,
Aloha and Wayfarer, Master Host.
Paper Pusher Patrol: Clean-up volunteers, Explorer Troop
840, Bob Brooks, President. Sponsors: Fred Kinman, Environ­mental
Sciences Teacher, Lee High School and Col. James A.
Smith, past president, Beautify San Antonio Association.
Others: Golf buggy, Electric Carrier Corp., San Antonio;
Cable, AMFAC Co., San Antonio; Name Tags, Sharon Eason,
San Antonio; HemisFair Plaza, Jim Gaines and Bob Goff, San
Antonio; UTSA Support: Dr. Peter Flawn, President; Everitt
Mahon, Vice President for Business Affairs; George Mangren,
Director of Physical Plant; Robert W. Smith, Print Shop Servi­ces.
Stove, Dale Powell, Levinson Restaurant Supply, San An­tonio;
Map of San Antonio, Ferguson Map Co., San Antonio;
First aid, American Red Cross Volunteers; Brush for Arbor:
City Parks Dept., Ron Darner, Tom Keeter, Jack Thompson,
Jim Blair; Trash Boxes, Lone Star Brewery and Pearl Brewery,
San Antonio.
APPENDIX IV
PARTICIPANTS
Some 6,000 participants from 130 towns performed at the
third Texas Folklife Festival. We list only organizations or di­rectors
of programs where they worked as a group.
Program Co-ordinators: Larry White, KLRN-TV, San
Antonio; Truett Latimer, Texas Historical Commission, Austin.
Stage Managers: A. W. "Tex" Schofield, Houston; Bob
Marsh, San Antonio; W. T. Oliver, Port Arthur; Willie
Champion, San Antonio; Larry Karam, San Antonio; E. W.
"Woody" Woodrome, Nederland; Preston Woodrome, Free­port;
Chuck Schwartzkopf, Wharton; Robert Thonhoff, Sr.,
Fashing, and Gene Drozd, Hallettsville.
Masters of Ceremony: E. W. "Woody" Woodrome,
Nederland; Tumbleweed Smith, Big Spring; James T. "Happy"
Shahan, Brackettville, and Dr. Lawrence Franks, Austin.
SPECIAL AREAS
Construction of Brush Arbor and old-fashioned ice cream:
Turtle Creek Optimist Club of San Antonio, Vern Morrow,
President.
Pioneer Cane Mill and Syrup Cooker: Jerry Young, Devine,
director; Clarence Weimers, Yancey, assistant; Travis W.
Kuykendall, Zapata, Mule Skinner; "Jack" and "Jill," Mules.
Pioneer Log House Raising: Arnold S. Griffin, Devine, direc­tor.
Men, women and children from Atascosa, Blanco, Hardin,
Medina, Upshur, Nacogdoches, and Tyler counties participated.
Frio County Peanut Specialties: Yancey and Vera Barnhart,
Pearsall, directors. Rowdy Pate and Johnny Neal, rawhide
quirts and rope makers, Pearsall. Sponsor: Pearsall Women's
Civic Club.
Honey Exhibit: Elbert E. Youngblood, Sr., Pearsall, director.
Kendall County German food and craft demonstrations:
Alvin Sueltenfuss and Ms. Alice K. Gerfers, Boerne, directors.
Pioneer German Sausage Making Demonstration: Mr. and
Mrs. K. L. "Sonny" Grobe, Fredericksburg.
Muzzle Loading Gun Demonstration: Alamo Muzzle Loading
Gun Club, Bill Manuel, President, San Antonio.
Grandpa's Toolshed: John H. Corner, San Antonio; N. B.
Ballard, Baytown, and Delbert Teutsch, Nacogdoches.
Cattle Drive Corral: Representing the Texas Cowboy Re­union,
Stamford, and the International Cowboy Cook-off, Abi­lene.
Clifford Teinert, Albany, director; Richard Bolt, Guthrie,
Range Cook.
Storytellers-Frontier Texas: Jim Williams, Panhandle,
(Rancher), Square House Museum, Panhandle; Vernon T.
"Cowboy" Williams, Navasota (Hound Dog Man); Tommy Stei­ner,
Austin (Rodeo Producer); Bobby Steiner, Austin (World
Champion Bull Rider), and Jess Akers, San Antonio (Horse
Trader).
Desert Plants Exhibit: Mr. and Mrs. Dewey Compton and
Kerry Compton, Houston.
Native Texas Herbs Exhibit: Rocco Avery, San Antonio.
Indian Village: Rocky Stallings, San Antonio.
Children's Toyland and Barnyard: Ms. Margaret Beadles,
Kerrville, director, assisted by Ms. Eleanor Nance, College
Station.
Hondo Corn Shucking and Shelling: 4-H Clubs of Hondo,
Glenn Bragg, director. World Champion Corn Shuckin' Contest,
Burnis Lawrance, Hondo, director.
Arm Wrestling: Bexar County Cowards, Mike Pogue, direc-tor,
San Antonio.
Buckin' Barrel Game: Frank Madia, San Antonio, director.
Horseshoe Pitching: Texas Horseshoe Pitching Association,
Joseph Minnich, director.
Railroad Spike Driving and Fire Engine Pumper: Texas
Transportation Museum, Dick Elvey, President.
The Chilympiad Festival, San Marcos, Leo C. Poore, director.
The East Texas Yamboree, Gilmer, Mrs. Don Smith,
chairman.
Night in Old San Antonio, San Antonio Conservation Society,
Mrs. James N. Castleberry, Jr., chairman, and Mrs. William H.
Parrish, co-chairman.
Watermelon Seed Spitting, Watermelon Thump, Fred
Zahnow, Luling, director.
ETHNIC PARTICIPATION
ANGLO
Soloists: Dr. Lawrence Franks, Austin; Joe Bowman,
Houston; Dottsy Brodt, Seguin; Hondo Crouch, Luckenbach;
Roger and Rodney Goins, Nederland; Connie Huse, San An­tonio;
Guich Koock, Luckenbach; Tena Lester, Bastrop; Dow
Patterson, San Antonio; Mrs. Dow Patterson, San Antonio; Mr.
and Mrs. Claude Miller, Jourdanton; Garland Gainer, Austin;
Keith Worrell, Austin; Vernon Worrell, Austin, and Glenda
Smoot, San Antonio.
Bands: Backwoods Volunteers Bluegrass Band, San Antonio;
Devine Music Makers, Devine; East Texas String Ensemble,
Nacogdoches; Exotic Country Band, San Antonio; Poverty
Playboys, Kerrville; Hickory with Louis Anthony, Houston;
Jacks and a Queen, San Antonio, and the Tennessee Valley Au­thority.
San Antonio.
Choirs: Alamo Boys Choir of San Antonio; Bellaire Baptist
Church Youth Choir, San Antonio; Calvary Baptist Church
Voice in the Wilderness Choir, San Antonio; Eisenhauer Road
Baptist Church Adult Choir, San Antonio; First Baptist Church
Choir, San Antonio; Harlandale Baptist Church Adult Choir,
San Antonio; His Brothers Children, San Antonio; Laurel
Heights United Methodist Church Youth, Susanna Girls and
Epworth Boys Choirs, San Antonio; Northeast Baptist Church
Choir, San Antonio; Oak Island Methodis-t Church Youth Choir.
San Antonio; The Singing Harris Family, Lufkin; The
Woodrome Family and Band, Nederland and Freeport.
Square Dancers: Alamo Area Square & Round Dance Asso­ciation,
Calvin C. Payne, President. San Antonio Alamo Stars,
Astro-Twirlers, Bexar Squares, Cactus Twirlers with Mel Voss,
caller, Del Rio; Circle-N-Stars and Kalico Kickers.
BELGIAN
Belgian bolls and bien cards, George De Winne, San Antonio,
director.
CHINESE
Food and oriental script writing, Mrs. Mary Eng, San An­tonio,
director.
CZECH
Food and Bands: Henry Joe Henke, Jr., Hallettsville, direc­tor.
Bands: Gene & The Westerners and the Hoboes, Halletts­ville.
World Champion Fiddlers (Men Adult and Youth Divi­sions)
represented the State Championship Fiddlers Frolics,
Hallettsville. Domino games represented the State Domino
Tournament, Hallettsville. Choir: San Antonio Czech Choral
Group, Don Netek, director. Dancers: Champion Beseda
-----------------------=---------~
Dancers from the SPJST Lodge 84, Dallas, represented the
Czechfest, New Braunfels. Accordionist and Singers: The Ed­ward
J. Kadlecek, Jr. Family, New Braunfels.
DANISH
Food. Alamo Danish Society, Arne Klendshoj, President.
DUTCH
Food. Mrs. Jack Fleming, Nederland, director. Singing and
dancing: De Nederlands Dochters en hun Moeder Molly (Mrs.
Bart Beenen and daughters), Nederland.
ENGLISH
English Pub and Dart Games. British Sporting Club, Bob
Marsh, San Antonio, director.
FRENCH ALSATIANS
Representing the Castroville St. Louis Day Celebration. Mrs.
Connie Suehs, coordinator. Foods, Alsatian Pitch Game and
Accordionist Buck Schirmer, Castroville.
FRENCH CAJUNS
Representing the Port Arthur Cajun Festival and Champion­ship
Crawfish Races. W. T. Oliver, chairman. Food: W. T.
Oliver, Bridge City; Mrs. Ethel Foux, Beaumont, and James
Theriot, Port Arthur. Band: Allen Thibodeaux and His French
Ramblers, Groves. Cajun Festival King, Joe Thibodeaux. Cajun
Queen, Miss Vicki Suire, Port Arthur. Cajun Crawfish Races:
Jim Braud, A. J. Judice and Buddy Porter. Champion Duck and
Goose Caller, 0. D. LaBove, Sabine.
GERMAN
The Bunny Brass Band, Fredericksburg, representing the
Easter Fires Pageant. Mrs. Ralph Weiershausen and Mrs. Ty­rus
Cox, directors. The Wurstfest Association, New Braunfels,
representing the Wurstfest. Food chairman, Milton Haehnel.
Wurst Opa Band, Ed Kadlecek, Jr., director. Boerne Village
Band, Boerne, Dr. Kenneth Herbst, director. The Hermann
Sons Polkateers (dancers), San Antonio, Mrs. Albert Stieler,
coordinator. The Cameron German Folk Dancers, Cameron,
Charles Kunz, director. Der Sauer Krauts Band, Humble,
Edward Stone, director. (See also Special Areas and Arts and
Crafts).
GREEK
Representing the San Antonio Greek Funstival. Mr. and Mrs.
Luke Postolos, directors. Greek foods. The Good Crowd Folk
Dancers, San Antonio, Linda Katakalos, director.
INDIAN
Representing the Alabama-Coushatta Indian Reservation,
Livingston, and the Tigua Reservation, El Paso. Foods, dances,
and games by the Alabama-Coushattas. Emmett Battise,
director. Bread and crafts demonstrations by the Tiguas, El
Paso. Alton Griffin, Supt.; Shufa Padilla, coordinator.
IRISH
The Harp and Shamrock Society of Texas, Patrick Dowd,
President .. Jim Delaney, food chairman, Mrs. Herman Ruiz,
entertainment chairman. Martin Boyle, construction chairman.
San Antonio Entertainment: Shamrock Steppers, His Brothers
Children, Alamo Boys Choir, guitarist Warren Elliott, tenor
John Donahue, the Caledonian Pipe Band and the Tartan Las­sies.
Houston Irish Folk Dancers, Houston, Frank Reidy, direc-tor.
Houston Irish Pipes & Drums, Houston, Andy White, Pipe
Major.
ITALIAN
Italian pizza demonstration. Ron Bird, San Antonio, director.
JAPANESE
Foods and crafts. Sydney Sako, San Antonio, director. Brush
lettering demonstrated by Mrs. Sakae Ogama and Ikebana by
Mrs. Yayoi Beard, San Antonio.
JEWISH
Representing the San Antonio Jewish Community Center.
Dr. Shimshon Zeevi, executive director. Mrs. Gloria Seitzman,
coordinator. Jewish Community Center Israeli Folk Dancers,
Gymnastic Team, Folk Choir and food by the center staff and
volunteers.
LEBANESE
Foods and dances by the San Antonio Ameleb Club, Larry
Karam, President. Food chairman, Freddy LaHood.
MEXICAN
Julian F. Rodriguez, chairman, Mexican Mercado (foods and
crafts). Sponsored by the Mexican American Business and Pro­fessional
Women's Club of San Antonio, IMAGE, Inc., South­west
Migrant Association, Project SER, G. I. Forum, LULAC,
La Sociedad de Cuauhtemoc. Craft demonstrations: Los Admi­radores,
Pauline Martinez, sponsor/advisor; Mrs. Guadalupe de
Pena and Bonifacio R. Solis. Entertainment: See Spanish.
NEGRO
Soul food by the Mt. Sinai Baptist Church. Rev. L. H. Mills,
San Antonio. Mrs. Saleta Rogers, food chairman. Choir:
Walker-Ford Gospel Singers, San Antonio, Oscar Ford, direc­tor.
NORWEGIAN
Col. and Mrs. Neal G. Grimland, San Antonio. None due to
illness.
POLISH
Sponsored by the Polish National Alliance and the Polish
American Congress, Mrs. Charles Grace, San Antonio,
director. Foods, crafts, dances and games. Dancers from San
Antonio, Houston and Austin.
SCOTTISH
Games and foods. San Antonio Scottish Society, Leon Mc­Guffin,
President. Sheaf toss, caber toss and tug-of-wars dem­onstrated.
Alamo City Highlanders Pipe Band, Jack Cunning­ham,
director.
SPANISH
Food: Mrs. Emma Ramos, food chairman, San Antonio.
Entertainment Chairpersons: Mr. and Mrs. Willie Champion,
San Antonio. Crafts demonstrated by Mrs. Maria Martinez and
Mrs. Jose Machados, San Antonio. Traditional Mexican/Span­ish
folk dances and music by the Mexican Baptist Bible Institute
Choir, Mrs. Daniel Portilla, San Antonio, director. Los Flamen­cos
de San Antonio and the Ballet Folklorico de San Antonio,
directed by El Curro and Teresa Champion; Conjunto Esplen­dor
de Corpus Christi, Mrs. Davila, director, and Flamenco
dancer Enrique Iglesias, Laredo.
SWEDISH
Foods and dances. Alfred M. Soderstrom, San Antonio,
director. The Scandinavian Folk Dancers, Texas City, Inga Lisa
Nilson, director.
SWISS
Foods. Hans Nadler, San Antonio, director.
WENDISH
Representing the Texas Wendish Culture Club, Mrs. Emma
Wuensche, McDade, President; Mrs. Mary Schimank, Houston,
Vice President. Singing in Wendish: Rev. John Socha, Ft.
Worth; a 12-member mixed choir, directed by the Rev. R. H.
Wuensche, Elgin, and the Texas Wends Men's Choir, directed
by Herbert Falke, Paige. Food, folklore and craft demonstra­tions
by members of the culture club.
YUGOSLAV
Yugoslav-Texans participated with the Polish-Texans in
1974.
ARTISTS AND CRAFTSMEN
Alice Allen (representing the Square House Museum, Pan­handle),
Sanford, Spinning; Jim Barbee, Ft. Stockton, Knife­maker;
Charlene Berryman, Kingsbury, Corn Cob Dolls; Bill
Brett, Hull, Horsehair Rope Spinner; David Chohlis, Natalia,
Potter; Robert J. and Dinah Crowley, San Antonio, Stained
Glass; Bob Dale, San Antonio, Western Art; Michael L. Daven­port,
Leander, Coppersmith; Bob and Liz Gallaway, San
Antonio, Silk-Screen; Alex S. Hellman, San Antonio, Jewelry
Maker; Sharron Herr, Bulverde, Beaded Glass; Arnold M.
Hyman, San Antonio, Goldsmith; Travis H. Koenig, Yorktown,
Handmade Spurs; David Larremore, Stonewall, Spinning
Wheels and Wood Turnings; Bob Magers, Boerne, Stained
Glass; Bruce Marshall, Austin, Watercolors; Pat Maxham, San
Antonio, Macrame; Bob and Nancy McElroy, San Antonio,
Cane, Reed and Fiber Crafts; Joe McMordie, Austin, Whittlin';
Cynthia Schwab North, Helotes, Baker's Clay Creations
(German Kitchen Craft); Rowdy Pate and Johnny Neal, Pear­sall,
Rawhide Ropes and Quirts; Joe Pyle, Odessa, Glassblower;
Mrs. Lee Rose, San Antonio, Batik; Emil P. "Shiney" Schandua,
Fredericksburg, Tinsmith; Harry M. Schneider, San Antonio,
Caricatures; Betty W. Smith, Lancaster, Bread Crumb Sculp­ture;
Weavers Cooperative, Austin, Mrs. Ruffin Hill, chairman,
Weaving and Spinning; R. C. Wong, Austin, Portraits. (Ethnic
Arts and Crafts: See Chinese, German, Japanese, Mexican,
Spanish, and Polish.)
PARTICIPATING AREA FESTIVALS
AND ANNUAL EVENTS
All American Gospel Quartet Festival, Woodville; All Nations
Day Festival, Wharton; Alabama-Coushatta Indian Reserva­tion,
Livingston; Cajun Festival and Championship Crawfish
Races, Port Arthur; The Republic of Texas 5th Annual Chilym­piad,
San Marcos; East Texas Yamboree, Gilmer; Night in Old
San Antonio, San Antonio Conservation Society; St. Louis Day
Celebration, Castroville; San Antonio Greek Funstival; State
Championship Fiddlers Frolics, Hallettsville; State Domino
Tournament, Hallettsville; Texas Cowboy Reunion, Stamford;
Tigua Indian Reservation, El Paso; Wurstfest, New Braunfels;
Watermelon Thump, Luling; Easter Fires Pageant, Fredericks-burg;
Czechfest, New Braunfels; International Cowboy Cook­Off,
Abilene, and Hondo Champion Corn Shuckin', Hondo.
SPECIAL SERVICES
Food Coordinator: Archie Moore, San Antonio
Security Coordinator: Don Brooks, San Antonio
~l!
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.---San Antonio News--
Rupert Murdoch, Charles 0 . Kilpatrick,
Chairman Editor and Publisher
Page 6-A Thursday September 12 197 4
How to have Texas
time of your fife
There are two ways you can get to know the
colorful background of Texas.
Doing it either way will give you the time of your
life.
The first way would be to spend every weekend for
the next two years visiting all the Texas community
festivals, going to all parts of the state where people
with Old Country background live, eating at unusual
restaurants, visiting dozens of museums.
The other way is to go to the Texas Folklife Fes­tival
which opens today.
There will be 600 choirs and singer s- 450 costumed
folk dancers-26 bands, including five German oom­pah
bands and five Irish and two Scottish bagpipe
bands-
There will be traditional food of 24 nations-from
Greek meatballs to Mexican menudo- to say nothing
of the world's largest pot of ·creole gumbo.
And all this is just a starter- see you there.
San An iolight
FIRST IN TEXAS COMMUNITY SERVICE
WILLIAM B. BELLAMY
Publisher afld Editor
TUESDAY, SEPTEMBER 17, 1974
KENNETH R. BVRD
Ma,za~;iflg Editor
Page 4-D
·Keep Festival
U FICIALS of the Institute of Texan
Cultures must have been reading our
minds. Already they have announced
that the Texas Folklife Festival should be
held again next year, but that
consideration shoul"<i be given to
changing the dates to escape Texas'
erratic September weather.
Had not officials made this
determination, we would have called for
it. The Texas Folklife Festival has
become a Texas tradition in just three
years of existence, and we think it is an
excellent vehicle to show off the culture
of Texas and to have the many ethnic
groups of our state meet to discuss our
common heritage.
The festival has been a tremendous
success in everything but expected
crowd turnout. Our post-hurricane Texas
rains have kept awi.iv many people who
otherwise would hi.iVf J ttended.
Although August normally is our
hottest month, we would opt for the
festival to be staged then, just prior to the
opening of school. Thus, the festival
would be able to capture many
vacationers who might not be able to
make the September trip to San Antonio,
or downtown to the Institute of Texan
Cultures, to participate in the marvelous
festival. Holding the festival later in the
fall probably would capture the
advantage of cooler weather, but would
conflict with the fall football schedule.
Too, one can never be sure of any fall
weather in Texas.
Once again, we congratulate O.T.
Baker festival manager, for a fine show.
Each year, it seems to get better and
better.
We look forward to the fourth annual
Texas Folklife Festival late next
summer lind hope for arfditional outside
financid! i.iid for it.